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In an era dominated by rapid digital evolution, the role of marketing platforms is pivotal in deciding the success trajectory of businesses. Salesforce Marketing Cloud, recognized as a leader in the marketing technology arena, has demonstrated an uncanny ability to adapt, innovate, and refine its offerings in alignment with the ever-evolving consumer behavior. With its…

The success of Salesforce implementation depends on unanimous adoption by end-users. Unfortunately, rarely will you find everyone on the same page from the onset which leaves many wondering how to bridge the Salesforce adoption gap. If you’re not convinced, consider the Whatfix CRM Survey 2020. In the survey; 40% of respondents said they don’t regularly…

It is one thing for an organization to hire the most qualified employees. It is another thing to keep these employees motivated, dedicated, and consistently passionate about their daily work while fulfilling their job descriptions. In come employee engagement trends we are already witnessing today. Businesses need to provide the support required by employees while…

Workplaces are dynamic. The work environment is ever-changing. Organizational cultures have a great effect on the productivity of the employees. A great workplace culture fosters the optimal performance of the employees. As we add more years to our calendars, workplace productivity trends keep arising and changing how we view the workplace and it’s effects on…

Employee engagement has been moving up the corporate agenda list and today, it’s more vital than ever for the survival of organizations and keeping valuable talent in the organization. Because employees are responsible for building your reputation, growing your business and developing customer relationships, having a team that is dedicated and enthusiastic towards their job…

One of the main ways financial institutions outdo the competition is via customer experience. With technology, customers even have more access to their financial institutions. If you are looking to build customer loyalty and have customers sign up for new or higher-end products, customer experience is the way to   go. Impressive CX experiences cannot be…

A day in the life of a Salesforce admin. You need to export your organization’s data and back it up somewhere else (because something could happen, and you could lose it, even if it is in the cloud). You also need to ensure that data quality within the system, for example, duplicate data, does not…

Aligning the Salesforce platform to company goals is the ultimate goal for every Salesforce user. That’s because the platform is worthless if it doesn’t take you closer to your dreams. Unfortunately, the Salesforce platform is also a vast one. No one can claim to have mastered the entire CRM, especially since Salesforce introduces new features…

Salesforce offers anyone with System Admin permissions great power to customize their Salesforce org. The Salesforce platform is so intuitive that anyone, including those without expert knowledge, can customize their pages. Unfortunately, with great power comes great responsibility. Many Salesforce admins attempting to customize their orgs aren’t very responsible and need a few Salesforce lessons…

The Covid-19 pandemic just won’t go away. After over 14 months of havoc, it seems like we’re witnessing the darkest days of the pandemic yet. The number of cases, hospitalizations, and lives lost currently at the highest since the pandemic started, makes it a necessity to examine the Covid-19 Vaccine Management challenges and solutions to…

Every year, IBM compiles an exhaustive report on the state of Salesforce. The State of salesforce 2020 highlights report mainly details what IBM thinks about the present and future of Salesforce, the primary aim being to identify ways organizations can utilize the Salesforce platform to drive business outcomes. 2020 was not different. Based on 107,000+…

The remote work trend is showing no signs of slowing down. Initially, only an option for a privileged few, more and more individuals are choosing to telecommute and joining the remote workers movement, and an increasing number of companies backing those decisions for various reasons. According to Global Workplace Analytics, this mutual desire for remote…

You probably didn’t know this, but there’s a national day known as the “Leave Work Early Day.” It’s not a national holiday. So, don’t expect your employer to allow you to leave work early on that day. Nevertheless, it’s something that would get you thinking about the time we leave work and how the late…

The Human Resource (HR) field is continuously changing. Over the years, we’ve seen the department evolve from one solely focused on personnel management and administrative staffing to one focused on broader responsibilities around enhancing employee engagement management and strengthening company culture. A lot has happened to yield the HR trends we are witnessing in 2020….

The Salesforce AppExchange is the complete marketplace for all things Salesforce. It has lighting components, apps, flow solutions, and more. It makes it easy to build apps without starting from scratch. You can also easily find useful third-party apps to meet the needs of your customers. As a result, every organization that uses Salesforce for…