About Plumlogix

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Welcome To Plumlogix

75+ Years of Salesforce & Business Experience

Plumlogix is a team of Salesforce professionals with deep Financial Services, Manufacturing, Health and Life Sciences business as well as technical expertise.

With over 75 years of collective delivery experience and a proven track record of customer success across small, medium and enterprise businesses we are poised to support your organization’s toughest challenges.

By pairing global industry leaders with unparalleled flexibility, we humbly set out to change the outsourcing world with our unique methodology in customer engagement.

Whether you are looking to implement Salesforce to grow your business or looking to maximize the ROI in your Salesforce, we’re here to help.

We've Been There Before, We Get It.

After personally spending years as customers using professional service firms that failed to deliver on their goals or worked without transparency, we experienced firsthand the difficulties and inefficiencies when outsourcing projects to an ISV.

We knew there had to be a better way.

We took everything we didn’t enjoy about the outsourcing model from the customer’s experience and built Plumlogix from the ground up around the goal of improving it.

Why Trust Plumlogix?

FIRSTHAND EXPERIENCE

We’ve been there before and we know the pains customers who outsource services experience. Plumlogix is built around a unique methodology to solve these inefficiencies.

UNIQUE METHODOLOGY

By pairing global industry leaders with unparalleled flexibility, we humbly set out to change the outsourcing world with our unique methodology in customer engagement.

PERSONALIZED SERVICE

We don’t have a one-fit-all service but we guarantee excellence in tailoring our services to fit your unique needs. Our goal is to earn your trust by addressing your pain points.

WE THRIVE ON INTEGRITY

Integrity is at the center of what we do. We only promise what we have consistently and successfully delivered to businesses with unique needs like yours. Nothing more or less.

HAVE AN IDEA? WE’RE HERE TO HELP YOU MANAGE YOUR WORK

Certifications & Acknowledgements

Salesforce Certification

Choosing The Right Consulting Partner Is A Critical Decision

Let our team of experts put you at ease. We have the knowledge, experience and versatility to meet your company’s unique needs. We pride ourselves on creating a positive culture that is evident in the quality of our work, but also in the way we work – with integrity, honesty and a dedication to your success from start to finish.

Your success is our business.

SHOAIB CHAUDHARY

SHOAIB CHAUDHARY

CEO/EXECUTIVE LIASON

Over 13 years of experience in the technology industry. Running business and influencing global leaders to exceed company goals while advancing social responsibility.

Our CEO and founder have always had a passion for efficiency. Every action must maximize given resources, to provide lasting solutions for our clients and their customers. As an IT veteran of over 13 years, he has learned from and influenced global leaders in the technology industry, to accomplish company goals and social responsibilities. Prior to PlumLogix he was CEO at SpruceIT and served as a Finance Executive at Philips and Cendant. He has also consulted at Barnes & Noble and Tenant Health Care on IT projects. He is a frequent guest speaker at the industry’s international conferences. Shoaib attended The Wharton School of the University of Pennsylvania studying Executive Business Planning courses. He also holds an MBA with honours from Oklahoma City University. He lives with his wife and three great children in Allentown, PA.
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AKBAR RAFIUDDIN

AKBAR RAFIUDDIN

COO/CHIEF ARCHITECT

More than a decade as CTO and platform evangelist with a passion for building solutions using salesforce platform. Visionary in driving new ideas that lead to business growth.

Having spent over a decade as a chief technology officer and overall platform evangelist, Akbar’s passion for building and managing solutions that leverage the Salesforce platform has resulted in many revolutionary ideas for businesses looking to grow. Besides his exceptional experience and talents with the platform, Akbar is also an entrepreneur who understands the struggles and pains of business owners. His solution is to get rid of the pain. Akbar holds a MBA from Penn State University and undergraduate degree in computer science and political science.
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Michael R. Blumberg

MICHAEL R. BLUMBERG

FIELD SERVICE PRACTICE LEAD

Michael is a management consultant with over two decades of experience, just waiting to have a crack at your team.

His passion is helping companies maximize the value of their service supply chains. His proficiency enables business executive’s scale through productivity and profitability challenges by implementing proven strategies. Though his focus is the High-Tech Service Industry, his expertise cuts across all sectors.
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BOB CASALE

BOB CASALE

FINANCIAL SERVICE PRACTICE LEAD

Former Fortune-100 CIO with 30+ years of financial services experience, Led the national rollout of an award-winning digital sales platform build with Salesforce at its core.

Bob is a former Fortune 100, C-Suite executive with over 30 years experience and an exceptional record of technology innovation and achievement in the financial services industry. As Executive Vice President and Chief Information Officer at MassMutual, Bob led all facets of the technology organization and most recently, the complete digital transformation of its overall sales capability. This award winning Electronic Sales PlatformTMwas deployed nationally to more than 20,000 people and is an entirely new, fully integrated, and straight-through digital sales platform, anchored in the Saleforce.com technology. His role on the executive leadership team and his regular engagement with the Board of Directors have enabled Bob to develop key strengths in strategy development, governance, change management and talent management.

Bob holds an MBA from Boston University and an undergraduate degree in Computer Science. He is the recipient of several prestigious industry awards, a member of various industry organizations and a frequent keynote speaker and panelist.

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OSMAN M. KHAN

OSMAN M. KHAN

HEALTH SERVICE CONSULTANT

Osman M. Khan is an independent IT consultant with 15 year of experience in the healthcare sector.

Specializing in project and program management for payers, providers and their third party vendors, Osman has a unique blend of both business and technical expertise, which has allowed him to work on large scale initiatives along side C-level executives for some of the top healthcare insurance companies in New York City and Philadelphia. His project and program execution ranges from strategic business and compliance driven initiatives, as well as technology, with a focus on software and infrastructure. Osman holds a Bachelor’s of Science in Information Science and Technology.
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LEORA WESTBROOK

LEORA WESTBROOK

BOA/PRACTICE LEAD FOR HEALTHCARE

Leora Westbrook is a versatile Senior Executive and Consultant with more than 10 years of success across the technology, healthcare, and professional services industries

Leveraging extensive experience leading strategy and shaping partnerships to promote business growth while increasing margins, she is a valuable asset for companies in need of expert guidance in the areas of change management or business transformation. Her broad areas of expertise include consulting, business development, coaching, sales & marketing, performance improvement, healthcare IT, and program management.

Throughout her executive career, Ms. Westbrook has held leadership positions at companies including NW Cryobank, Integra Connect, GE Healthcare, Universal Consulting Services, and Humana. As General Manager – Vice President for NW Cryobank since March 2018, she plans objectives, develops organizational policies, coordinates functions and operations as well as maximizes business value. Prior to joining NW Cryobank, Ms. Westbrook was the VP of Enterprise Business Development & Operations for Integra Connect whereby she created an enterprise wide sales model and pipeline while working with business leads and cross functional stakeholders within a multinational SaaS environment to optimize current sales tools and ensure business objectives were met. This follows three years with GE Healthcare where as an Executive Director she was charged with ensuring success for her business units and coached teams to implement change models. She previously spent two years with Universal Consulting Services as Program Manager/Clinical Engineer/Senior Consultant, where she centralized radiology services for the U.S. Navy’s Medical Treatment Facilities worldwide, trained all the hospitals on best practices, and managed customer satisfaction including briefings and presentations with high-level Department of Defense stakeholders. Earlier she worked as Manager of Sales Administration for Humana, where she partnered with the marketing team to nurture partnerships in a variety of forums and received national recognition in sales and service for compliance through process improvement.

Leora holds a BS in Biomedical/Medical Engineering from the University of Miami, an MBA from Nova Southeastern University, and a PMP Certification. She is a member of the American Business Women’s Association and National Association of Professional Women. Ms. Westbrook is an active board member with various organizations.

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john Halsell

JOHN L. HALSELL, Sr.

BOA/DIRECTOR OF BUSINESS DEVELOPMENT

John Halsell has over 25+ years of successful Information Technology (IT) sales and support experience.

He started his career as a software engineer and then moved onto software solution and sales support. John has provided enterprise software solutions to businesses to increase revenue by consistently meeting and exceeding sales quotas.
John is a strategist valued for driving multimillion-dollar sales growth, while providing award-winning leadership in highly competitive enterprise software marketplace. He has successfully sold to all facets of industry including major financial services, insurance, sate and local governments and fortune 1000 companies. John has a B.S. degree in Management Information Systems from the University of Cincinnati, Ohio.
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DICK COTTER

DICK COTTER

BOA- EX. TECHNOLOGY LEADER AT SALESFORCE

Dick recently retired from Salesforce where he held the position of Vice President Enterprise Accounts.

With his extensive experience in CRM, and a broad-based technology background, along with his collaborative mindset, Dick has successfully driven year over year revenue growth, while exceeding customer retention objectives for Salesforce in the Central Area of the United States.

Prior to his time with Salesforce, Dick has held senior leadership roles with both domestic and global responsibility, for leading technology companies including J.D. Edwards, Computer Associates, PKWARE and Digital Equipment Corporation where he oversaw key customer facing business areas encompassing sales, marketing, professional services and product management.

Dick has decades of hands-on experience in the nuts and bolts of driving revenue growth in the technology industry. He has personally experienced the evolution of B to B (and B to C) door to door and cold-call selling early in his career, to driving business growth in today’s digital social connected world utilizing the newest technologies like Artificial Intelligence (AI), and data analytics tools.

Dick along with his wife Ann, are long-time resident of Elm Grove Wisconsin, where Dick is active in fund raising for charities for veterans including Elm Grove Legion Post 449, and the Milwaukee Homeless Veterans Initiative

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Tara Galloway

TARA GALLOWAY

BUSINESS DEVELOPMENT & MARKETING

Tara Galloway is currently the Business Development & Marketing at Plumlogix (Salesforce Partner).

She holds a degree in Business Marketing and Business Management with a minor in Communications from Kutztown University.
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