Latest Articles & Insights

In the rapidly evolving digital landscape, businesses are in a perpetual race to stay ahead. The key is understanding the market and, more importantly, the customer. Enter Salesforce Customer 360 — a tool that promises insights and a comprehensive understanding of your customer base. As businesses grapple with data from myriad sources, Customer 360 Salesforce…

Dreamforce is back with a bang! Salesforce’s flagship conference, Dreamforce 2023, is set to take the stage from September 12th to 14th at the Moscone Centre in San Francisco. But this year, it’s not just an in-person event; it’s a hybrid experience, streaming live on Salesforce+, a new video platform for exclusive content. At Plumlogix,…

Salesforce, the global leader in CRM, has recently announced the general availability and pricing of its new generative AI features: Service GPT and Sales GPT. These features help sales and service professionals work more efficiently by generating personalized and data-driven responses for customer interactions. In addition, Salesforce has also introduced the Einstein GPT Trust Layer,…

In an era dominated by rapid digital evolution, the role of marketing platforms is pivotal in deciding the success trajectory of businesses. Salesforce Marketing Cloud, recognized as a leader in the marketing technology arena, has demonstrated an uncanny ability to adapt, innovate, and refine its offerings in alignment with the ever-evolving consumer behavior. With its…

In today’s rapidly evolving business landscape, staying ahead of the curve is crucial. That’s why at Plumlogix, your leading Salesforce partner, we’re always on the lookout for innovative ways to help organizations unlock the full potential of their Salesforce implementations.  Today, we’re excited to introduce you to an integration that takes customer engagement and support…

In today’s rapidly evolving business landscape, companies are increasingly turning to cloud-based platforms to streamline their operations and enhance customer experiences. Salesforce, a leading customer relationship management (CRM) platform, has gained immense popularity due to its robust features and scalability. However, implementing and managing Salesforce effectively requires specialized expertise and dedicated resources. This is where…

In today’s fast-paced business world, organizations of all sizes and industries are embracing technology to streamline their operations, nurture customer relationships, and fuel growth. Salesforce, a renowned customer relationship management (CRM) platform, has emerged as a game-changer, empowering businesses to optimize their sales, marketing, and service processes. However, navigating the complex landscape of Salesforce and…

Artificial intelligence (AI) and machine learning (ML) have emerged as transformative technologies, revolutionizing the way we interact with various platforms. One domain that stands to benefit greatly from this AI revolution is Salesforce, the renowned customer relationship management (CRM) platform. So, isn’t time we talked AI and Salesforce? How AI Will Change How You Use…

In the upcoming years, the integration of Generative AI has the potential to revolutionize customer relationship management (CRM) practices in various industries. This exciting and emerging technology holds the key to enhancing team productivity and delivering exceptional customer experiences when combined with your CRM system. Discover the transformative capabilities of this cutting-edge innovation and witness…

In today’s fast-paced and ever-evolving business landscape, empowering your workforce is crucial for sustained success. Luckily, the digital revolution has brought forth innovative strategies that can drive continuous empowerment within your organization. And one sure way of realizing this feat is through HR digital transformation. But how? How can HR digital transformation revolutionize your workforce?…

Have you ever been asked to write a review of an item you’ve already returned? Or been offered a discount on an item you bought last week? Or gotten solicitations for pet food despite never having owned an animal? These frustrating scenarios highlight the challenges businesses face when their customer data is fragmented and disconnected….

Imagine you’re running a midsize or large company, and you’re on a mission to conquer the world of customer relationship management. You need a powerful ally by your side, and that’s where Enterprise CRM swoops in to save the day! From nurturing prospects to sealing the deal and following up, Enterprise CRM is the ultimate…

Imagine embarking on a thrilling expedition, exploring uncharted territories, and discovering hidden treasures that hold the key to unlocking the full potential of your business. This is precisely the journey that awaits those who dare to venture into the realm of customer journey analytics. In today’s hyper-connected and fiercely competitive business landscape, understanding the intricate…

Can you imagine a world where marketing is powered by artificial intelligence, a world where machines work their marketing magic to captivate audiences and drive sales? Well, hold onto your hats, because the AI revolution is here, and it’s about to turn the marketing landscape upside down! In 2023, we’re witnessing an unprecedented transformation as…

Are you struggling to find the right employees for your business? Are you tired of sifting through resumes and conducting endless interviews? If so, you’re not alone. Many businesses face the challenge of finding the right talent to meet their staffing needs. However, there’s a solution: staff augmentation. In a short while, we’ll explore the…