Latest Articles & Insights

These 5 Salesforce Trails Could Boost Your Salesforce Marketing Cloud ROI

Marketing automation can increase productivity by a massive 34% and boost marketing ROI by up to 23%. Unfortunately, most marketers and brands that use Salesforce aren’t getting maximum returns for their investment. In fact, it’s not just Salesforce. According to a recent Incredo report, 85% of brands using marketing automation tools cannot extract maximum value…

August 24, 2020
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Digital Workflow Advantages

Technology has dramatically changed how we work. PCs and internet connection in the office have made communication and collaboration easier. Thanks to reliable network connections, a few people can even telecommute without adverse consequences. Without going into detail, the changes are there for all to see, and one such trend is the introduction of digital…

August 19, 2020
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Salesforce Solutions Architect: What Do They Do Anyway?

A Salesforce Solutions Architect is a certified professional who has demonstrated that they can design and build Salesforce solutions at the highest level. There are three levels of Salesforce architect certification; The Salesforce certified architecture designer: These are professionals with experience in specific specializations in various areas of the Salesforce platform. Many certified architecture designers are…

August 11, 2020
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Here’s How To Drive Revenue Growth With Salesforce

As you might have realized by now, driving revenue isn’t just about closing more sales. To truly boost your business’ profitability and secure a more stable future for the organization, you need to find ways to minimize expenses and oversight while maximizing productivity and efficiency. Above all, you must keep the big picture in mind…

August 6, 2020
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HR Insights for 2020

The Human Resource (HR) field is continuously changing. Over the years, we’ve seen the department evolve from one solely focused on personnel management and administrative staffing to one focused on broader responsibilities around enhancing employee engagement management and strengthening company culture. A lot has happened to yield the HR trends we are witnessing in 2020….

August 5, 2020
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How To Level Up Your Sales Coaching with Artificial Intelligence

Sales coaching has always been an essential part of running a business. It can make a massive difference in your company’s overall performance. Coaching also improves the well-being of your sales representatives. It can inspire them to grow past their limitations to achieve new success levels for the organization and in their personal lives. However,…

August 4, 2020
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How To Secure Your Salesforce DevOps & Ensure Maximum Security

You know the drill – security is a must during app development. Salesforce isn’t different. If you’re using DevOps to create apps for your business or organization, you must take steps to secure your Salesforce DevOps environment. Unfortunately, the process of integrating security functions into the Salesforce DevOps cycle (which should happen from the very…

August 4, 2020
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Salesforce AppExchange Strategy: Simple Steps To Creating The Best Strategy

The Salesforce AppExchange is the complete marketplace for all things Salesforce. It has lighting components, apps, flow solutions, and more. It makes it easy to build apps without starting from scratch. You can also easily find useful third-party apps to meet the needs of your customers. As a result, every organization that uses Salesforce for…

July 30, 2020
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How Companies Avoid ROI Loss from CRM

Customer Relationship Management (CRM) solutions have the potential to turn around any businesses’ fortunes. However, it’s also possible that it could derail your business, resulting in an ROI loss caused by CRM. Indeed, according to Scott Edinger of the Harvard Business Review, only one in ten CRM implementations are a glowing success. “In my work…

July 30, 2020
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How to Develop a Great Employee Recognition Program

Employee recognition is a fundamental requirement in the organization. Employees who feel recognized are not only more likely to be happier but are also more productive. This increased productivity usually translates into increased revenues and profitability for the company. Unfortunately, very few employees feel appreciated in their places of work. Multiple studies, including a recent…

July 22, 2020
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5 Employee Retention Strategies to Keep Your Top Talent

Employee retention currently ranks as one of the top priorities for organizations. In one recent survey by Bonusly, it was cited at the biggest challenge for the HR department alongside turnover. The costs associated with replacing top talent are what make employee retention such a monumental challenge. When you lose one of your employees, you…

July 20, 2020
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Taking Action For Racial Equality And Justice: The Case Of Black Lives Matter Every Day, Everywhere

For the past several tumultuous weeks, the black community globally, and in the US in particular, has been stirred to overwhelming proportions with the issue of racial equality. The seething and hypocritical undertones of bigotry and racism have suddenly jumped to the fore and has impacted people of all races, creed, and class. Now, whether…

July 17, 2020
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Pros and Cons of Leading CRM Platforms

Customer Relationship Management (CRM) tools offer many valuable functions for businesses and organizations. They improve informational organization, enhance communication, improve customer service, and improve analytics and data reporting. Above all, CRM platforms allow you to automate daily tasks, significantly improving general efficiency. A more efficient organization is a more profitable organization. The big challenge, however,…

July 15, 2020
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Value Stream Mapping: Exactly What Your Company Needs

Value stream mapping is a popular operational approach in many organizations, especially those that believe in lean operations. It helps minimize waste while maximizing productivity and customer satisfaction. Essentially, organizations can do more with less, thus realizing better value in the long run. Shortly, we’ll discuss the reasons why you should jump on the bandwagon….

July 13, 2020
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11 Tips To Engage Employees In Remote Settings

The COVID-19 pandemic has forced most organizations to require their employees to work from home. This remote setting has become the new norm for employees. Because of its sudden implementation, it stands as a challenge for both employees and companies. Remote workers’ mental health has come into serious question, and urgent attention has had to…

July 10, 2020
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