Latest Articles & Insights

As the demand for customer relationship management tools grows, there’s been a rise in CRMs specific to certain industries. These software products are designed with just one industry in mind and therefore incorporate more industry-specific features. As a result, they tend to solve more problems in the targeted industry but introducing industry-specific CRM. It gets…

Taiichi Ohno, the founding father of lean manufacturing, identified three major roadblocks to a company’s work processes – Muda (wasteful activities), Muri (overburden), and Mura (unevenness). As such, any lean process today involves consistent efforts to eliminate waste in lean manufacturing. By cutting out or improving wasteful processes, organizations can reduce lead times and minimize…

Late last year, Salesforce announced a Voice-Activated Service Cloud designed to allow people to talk to the CRM software, opening many new opportunities for employees to work smarter and connect with clients more productively. Named Einstein Voice, the service is now about one year old and making strides in the industry. This is a recap…

Winter is now just a few months away which, for Salesforce admins and developers, means one thing – Salesforce Winter! The winter releases have always provided us with many new features and tools to solve emerging CRM challenges to delight our customers and users. We can only wait to see what the upcoming winter 21…

You probably didn’t know this, but there’s a national day known as the “Leave Work Early Day.” It’s not a national holiday. So, don’t expect your employer to allow you to leave work early on that day. Nevertheless, it’s something that would get you thinking about the time we leave work and how the late…

Marketing automation can increase productivity by a massive 34% and boost marketing ROI by up to 23%. Unfortunately, most marketers and brands that use Salesforce aren’t getting maximum returns for their investment. In fact, it’s not just Salesforce. According to a recent Incredo report, 85% of brands using marketing automation tools cannot extract maximum value…

Technology has dramatically changed how we work. PCs and internet connection in the office have made communication and collaboration easier. Thanks to reliable network connections, a few people can even telecommute without adverse consequences. Without going into detail, the changes are there for all to see, and one such trend is the introduction of digital…

A Salesforce Solutions Architect is a certified professional who has demonstrated that they can design and build Salesforce solutions at the highest level. There are three levels of Salesforce architect certification; The Salesforce certified architecture designer: These are professionals with experience in specific specializations in various areas of the Salesforce platform. Many certified architecture designers are…

As you might have realized by now, driving revenue isn’t just about closing more sales. To truly boost your business’ profitability and secure a more stable future for the organization, you need to find ways to minimize expenses and oversight while maximizing productivity and efficiency. Above all, you must keep the big picture in mind…

The Human Resource (HR) field is continuously changing. Over the years, we’ve seen the department evolve from one solely focused on personnel management and administrative staffing to one focused on broader responsibilities around enhancing employee engagement management and strengthening company culture. A lot has happened to yield the HR trends we are witnessing in 2020….

Sales coaching has always been an essential part of running a business. It can make a massive difference in your company’s overall performance. Coaching also improves the well-being of your sales representatives. It can inspire them to grow past their limitations to achieve new success levels for the organization and in their personal lives. However,…

You know the drill – security is a must during app development. Salesforce isn’t different. If you’re using DevOps to create apps for your business or organization, you must take steps to secure your Salesforce DevOps environment. Unfortunately, the process of integrating security functions into the Salesforce DevOps cycle (which should happen from the very…

The Salesforce AppExchange is the complete marketplace for all things Salesforce. It has lighting components, apps, flow solutions, and more. It makes it easy to build apps without starting from scratch. You can also easily find useful third-party apps to meet the needs of your customers. As a result, every organization that uses Salesforce for…

Customer Relationship Management (CRM) solutions have the potential to turn around any businesses’ fortunes. However, it’s also possible that it could derail your business, resulting in an ROI loss caused by CRM. Indeed, according to Scott Edinger of the Harvard Business Review, only one in ten CRM implementations are a glowing success. “In my work…

Employee recognition is a fundamental requirement in the organization. Employees who feel recognized are not only more likely to be happier but are also more productive. This increased productivity usually translates into increased revenues and profitability for the company. Unfortunately, very few employees feel appreciated in their places of work. Multiple studies, including a recent…