Retail Transformation Excellence (2021-22) Comprehensive Salesforce Ecosystem for a US-based Retail Giant
Introduction
A Fortune 1000 Retail Enterprise aimed to overcome the challenges of their legacy systems and enhance ROI measurement. The goal was to adopt a full-scale Salesforce solution that seamlessly integrates Inside Sales, Service, and In-store operations, thereby fostering efficiency and customer satisfaction across all business units.
Objective
To spearhead a digital revolution within the retail space, customizing and expanding Salesforce functionalities to not
only meet but exceed the evolving strategic demands of the client’s multi-faceted business operations.
- Strategy
- Real Madrid C.F
- 24/11/2017
- www.giorf.esp
Challenges
The following obstacles underscored the need for a strategic overhaul of their Salesforce ecosystem, demanding not just incremental changes but a comprehensive, tailored approach to modernize their retail operations.
Technical Ambiguity: The absence of a structured technical plan caused operational confusion.
Legacy Hurdles: Outdated systems incurred technical debt, hampering application management and performance.
Talent Gaps: Difficulty in hiring experts with the requisite Salesforce know-how.
Security Concerns: Expansion necessitated stronger safeguards for customer data.
Budgetary Limits: Financial limitations impacted the scope of innovation and scaling.
ROI Measurement: The need for precise ROI metrics was vital but challenging amidst complex operations.
Solution
Sales & Service Synergy
Integrated Salesforce Sales and Service Clouds for holistic customer management.
1
Uniffied Business Operations
Implemented Marketing and Commerce Clouds for a cohesive business approach.
3
Enhanced User Experience
Leveraged Experience Cloud for an optimized user journey.
2
Data Integration
Utilized MuleSoft for seamless data flow and inter-system communication.
4
Let Our Digital Transformation Consultants Maximize Your Business Success!
Technology Stack
Business Outcome
What Our Clients Say About Us
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, - Non-Profit Industry
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, - Public & Government Industry
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, - Manufacturing Industry
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7
+
Years of Customer Success
70
+
Salesforce Certifications
4.9
Rating on Appexchange
5
CSAT Score