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The all-changing customer expectations and the ever-evolving technological advancements have made today’s business landscape very slippery for those failing behind the digital transformation wave. It’s now harder to market, sell and engage your customers as they have all become digitally savvy and expect nothing less than a satisfying experience whenever they digitally interact with your…

Over the past few months, we have watched a global pandemic impact every facet of our lives and healthcare. When it became clear in March that Covid-19 was going to hit hard, healthcare organizations scrambled to streamline processes with technology to prepare for an unprecedented time. This meant figuring out how to streamline processes with…

Salesforce is so versatile and diverse and with unlimited opportunities for customizations, new Salesforce admins can find themselves doubting every move they make. That’s understandable and normal. Getting a job as a Salesforce admin is already very intimidating and yet exciting at the same time. Mastering how to achieve success as a Salesforce admin not…

Most businesses track customer satisfaction, retention, returns, and so forth but they seldom listen well enough to translate patterns of customer behavior and interaction into higher levels of organizational performance. Customer listening is important and good for business and the companies that do it well tend to out operate, out-innovate and generally outmaneuver their competition….

Sales metrics are the key performance indicators, or KPIs, that empower a salesperson, team or organization to assess performance against goals and objectives, monitor progress and make necessary adjustments for continued sales success. Consistent success is achieved through balancing the high, medium and low performing sales. Sales metrics help you as a leader to monitor…

Digital transformation is here and is revolutionizing how businesses operate, achieve their goals, boost their revenue, and better the customer experiences. Knowing how to speed up digital transformation means setting yourself up for a better tomorrow. With the COVID-19 crisis, businesses, corporates, and companies have had to make a major shift to speed up the…

The Covid-19 pandemic has thrown companies into hybrid and remote working setups amidst unprecedented challenges. The result is lonely and isolated employees who feel frustrated, lonely, and disconnected. In fact, loneliness and isolation have already been reported as major concerns for employees which call the implementation of connected workplaces. Making employees feel more together at…

Sales are the lifeline of any business and having a general idea of what to expect in the future will help in making informed decisions. Sales forecasting techniques (estimating how much your company plans to sell within a certain period like quarter or year) are the answer to predicting revenue. There are several sales forecasting…

The time for digital transformation is now. For one, everyone is now online. More than 80% of consumers discover new products online, and at least 70% make the first contact with sellers over the internet. Additionally, more businesses are embracing the digital wave, especially on the back of the covid19 disruptions. According to HubSpot, more…

No digital transformation strategy is complete without cloud migration. Indeed, many organizations now kickstart their digitization efforts by setting up operations in the cloud. This may involve moving email operations to the cloud or even adopting cloud-based software development tools. Why? Because cloud computing is efficient and cost-effective. Moving your operations to the cloud means…

Growing a small business in Pakistan is a tough challenge. Even without mentioning the devasting effects of the Covid19 pandemic, perennial challenges such as access to capital, founder dependence, and fatigue persist. It’s actually the main reason many small businesses fail. Fortunately, most Pakistani small businesses are slowly waking up to the value of the…

Salesforce comes with many default capabilities to help you get started right away. These default capabilities are typically set to industry best practices and are good enough to see you through the first few steps of Salesforce integration. Unfortunately, any experienced Salesforce professional will tell you that you must customize the platform to address your…

The majority of digital transformations are due to customer expectations, pain points, businesses innovation needs, and growth imperatives related to customer experience, a recent Salesforce research shows. In other words, whenever a business sets out to digitally transform its operations, they’re almost certainly reacting to customer experience needs. As the importance of end-to-end customer experiences…

Businesses in the digital age are investing heavily in customer experiences (CX). This is a great shift as customer experience is now a key factor in sales and marketing. Delivering a strong CX is equated to improved profitability and growth. It also guarantees improved customer loyalty, which makes it imperative to measure return on digital…

Decentralized clinical trials (DCTs) have become a strategic priority for most pharmaceutical organizations. Initially viewed as a nice-to-have pilot, the approach is now the go-to trial method following the impact of the covid19 pandemic. The social distancing requirements occasioned by the coronavirus pandemic forced more than 76% of over 200 global clinical trial sponsors to…