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Growing a business is not an easy task. Having a viable business idea is not only enough. Business owners not only require something unique and valuable to sell but also require creative ways to sell their offerings. Marketing is right at the center of the growth of every business. Marketing helps to build reputable brands…

Workplaces are dynamic. The work environment is ever-changing. Organizational cultures have a great effect on the productivity of the employees. A great workplace culture fosters the optimal performance of the employees. As we add more years to our calendars, workplace productivity trends keep arising and changing how we view the workplace and it’s effects on…

Industry 4.0 has presented a host of trends that are revolutionizing every aspect of doing business- from customer experience to supply chains. In manufacturing, for example, a lot if happening that’s going to permanently reshape our thinking. For businesses in the manufacturing industry, they can only marvel at the trends in manufacturing sales that are…

Salesforce implementations calls for heavy planning and investment thereof. Many organizations struggle with how to optimize Salesforce implementation. These organizations make heavy investments in the implementation phase intending to get tangible returns. However, most have resulted in a minimal return on investment, contrary to the business’s expectations. This is due to license underutilization and data…

The reason why many companies trust Salesforce as their number one choice of CRM is because it brings the powerful functionality of cloud computing and makes it accessible and relevant across all industries. But how do you relate Salesforce and digital transformation? And because the COVID-19 pandemic has brought about the volatility of customer demands,…

Employee engagement has been moving up the corporate agenda list and today, it’s more vital than ever for the survival of organizations and keeping valuable talent in the organization. Because employees are responsible for building your reputation, growing your business and developing customer relationships, having a team that is dedicated and enthusiastic towards their job…

Is Salesforce for non-profit organizations? Oh yes! Salesforce is a dynamic CRM that offers unparalleled versatility to non-profit organizations (NPOs). In addition to various other advantages, Salesforce primarily helps non-profit organizations with their daily operations and fund-raising initiatives. The non-profit organizations have to face several challenges, especially in keeping the organizational activities aligned and this…

If you’re a keen follower of Salesforce trends and developments, then you must have heard of Salesforce Health Cloud. And of course, you must have heard somewhere that it’s been praised as the leading technology solution for healthcare. KLAS and Forrester Wave, for example, have ranked Salesforce as the number one leading healthcare CRM. Salesforce…

In this era where the wave of digital transformation is sweeping across industries and facilitating businesses to deliver better and sustainable customer experiences, having Salesforce implemented in your organization is one of the best ways to stay competitive. But what do you do as a Pakistani business when you are not sure of the right…

What are the benefits of Manufacturing Cloud to business in the manufacturing industry? How can these organizations use this comprehensive solution from Salesforce to better their downline and improve customer satisfaction and experience? Manufacturing has often been considered a manual industry. However, innovative manufacturing organizations have moved a step further and deployed technological advancements that…

Salesforce is the most progressive CRM platform in the world today. There are more than five serious implementations of AI features on the Salesforce platform. These include Service Cloud Einstein, Marketing Cloud Einstein, Sales Cloud Einstein, Commerce Cloud Einstein, and Einstein across all the industry clouds. This is besides other key products such as Slack…

Today’s digital age requires businesses to adopt modern practices that can help enhance their productivity. The competition between top brands is getting fiercer by the day and to keep pace with the expectations of customers, businesses must make their processes smooth and user-friendly. The biggest challenge that most enterprises face in today’s competitive business markets…

Digital transformation is undeniably changing the face of competition across industries in the century. Countless companies have implemented digital transformation to completely change the way their businesses operate and tap into opportunities that were never possible before. The example of Netflix is a common inspiration to many companies looking to digitally transform and benefit from…

Doing business in the 21st century means that businesses have to take advantage of technology to the fullest. In fact, industry experts simply put it this way- keep up or fall out. Understanding the role of digital transformation in any business requires that the business takes an audit of its technology, identifies what this technology…

Digitization, digitalization and digital transformation are terms that have been used interchangeably. But do these words mean the same thing? In this article, we seek to understand what is the distinction between digitization vs digitalization vs digital transformation and can we benefit from it all. What is digital transformation? In the recent past, digital transformation…