If you’re a keen follower of Salesforce trends and developments, then you must have heard of Salesforce Health Cloud. And of course, you must have heard somewhere that it’s been praised as the leading technology solution for healthcare. KLAS and Forrester Wave, for example, have ranked Salesforce as the number one leading healthcare CRM.
Salesforce undoubtedly has a comprehensive set of tools and functionalities that can revolutionize the operations of any healthcare organization. However, it is very challenging to identify the features that would be right for your organization and understand how a Health Cloud partner consultant would be of help to your organization.
Today, we are going to learn the benefits of Salesforce Health Cloud to those in the healthcare industry including payers, providers, medical devices companies as well as biotech or pharma companies.
Irrespective of where you stand in the healthcare industry, Salesforce health cloud has tangible benefits to your internal teams as well as those that your company serves.
The Salesforce Health Cloud is not a replacement for the Electronic Health Records common with most providers. Instead, it provides an ability to achieve a patient-centered approach to care by unlocking legacy systems and incorporating apps in a more compliant and flexible platform with insights.
That said, the benefits of Salesforce health cloud to providers include:
With Salesforce health cloud, providers have up-to-the-minute details of patients, including appointment history, current conditions, specialists attending to patients, and medications, all centralized in one place without having to change screens or swap devices to access this information.
Salesforce Health Cloud allows providers to customize care plans and make connections in caregiver networks.
Private Salesforce communities within the Salesforce Health Cloud allow patients and caregivers to easily communicate via secure messages anytime.
Salesforce made sure that they included features specific to the health insurance industry in the Salesforce Health Cloud platform. These features allow payers to engage with members and providers more efficiently and productively. The benefits that the health cloud brings to payers include:
through smart utilization management, proactive risk identification, and real-time integration with legacy systems and EHRs to get a 360-degree view of members.
By leveraging proactive risk identification, smart utilization management and real-time integration with healthcare legacy systems and EHRs, payers have a 360-degree view of their members.
Because Health Cloud provides agents with a complete picture of the members, they can deliver more personalized interactions as well as provide proactive support with the help of intelligent recommendations available in health cloud.
The knowledge base created by health cloud enables agents to stay connected and empowered with real-time information regarding their members and thereby offering faster and more detailed case resolution and support.
Because Salesforce Health Cloud provides automated workflows, omnichannel communications and has pre-built templates, it makes it possible for agents to engage their members at every key point in their journey. This spans from acquisition and onboarding as well as retention.
Biotech/Pharma companies are not let out. In fact, for many large and small biotech and pharma companies, Salesforce Health Cloud has provided the foundation of many of their patient support programs.
Salesforce Health Cloud has enabled biotech and pharma companies to keep operational costs down while delivering better results for patients by creating a centralized system that can collect patient information, truck fulfillment, collect HCP script information and patient opt-ins.
The benefits of Salesforce health cloud to pharma and biotech companies include:
Biotech and pharma companies can now scale and streamline compliance and adherence as Salesforce health cloud gives them the ability to get patients their medicine more effectively through fulfillment tracking, patient sign-ups, and shepherding prior authorizations.
As these steps are implemented, they provide the foundation to scale therapy-specific support programs allowing teams to provide the best opportunity for patients to have positive health outcomes, while at the same time, reducing operational costs.
As more patients get access to digital platforms through phone, web and mobile, health cloud provides biotech and pharma companies the ability to meet their patients and HCPs across their preferred devices in real-time.
Add this to the case management capabilities of the Salesforce health cloud available via phone, web and mobile for patients, biotech and pharma companies can now have an immediate understanding of where their patients are in their recovery journey and at the same time provide a more personalized experience.
Another benefit of Salesforce Health cloud to biotech and pharma companies is the fact that it gives them the ability to easily collect information directly from patients or their HCP relating to prior authorizations, product complaint information, or script approvals, all of which can be analyzed for reporting purposes.
Furthermore, the platform is flexible enough to offer customizable guided program enrolment and digital consent management guided by your unique business rules.
Medical devices companies can significantly leverage the power of Salesforce health cloud, especially if they are concerned with managing commercial processes, building provider relationships, and supporting the patient experience. The benefits are rising hereof include:
Salesforce Health Cloud allows medical devices companies to engage and empower their sales and account teams through task automation, immediate insights and centralized data available on any device that they are using.
Health cloud empowers medical devices companies to integrate sales forecast into agreements, surface actual volume and revenue with real-time insights and analysis, as well as provide visibility into agreement terms.
Account-based forecasting is possible thanks to Einstein’s analytics-driven forecast models that are available both at provider and corporate levels by market, product line and geography.
To increase positive experience and outcomes for patients, medical devices companies can optimize and personalize patient programs starting with guided enrollment, omnichannel communications and digital consent management that allows patients to have full control of their care journey.
It is no secret that Salesforce Health cloud can help providers give patients, staff members and caregivers more immediate and streamlined access to key information. In effect, patients gain more autonomy over their healthcare journeys, and caregivers can now deliver more personalized and efficient care.
Plumlogix is a certified development partner of Salesforce Health Cloud with years of experience in Salesforce helping organizations understand, integrate and implement Salesforce successfully.
We have helped organizations in the healthcare industry understand and see the benefits of health cloud and related technologies thereby realizing their objectives of better and improved patient outcomes and care.
If you are feeling stuck with understanding how you can realize the above benefits of the Salesforce Health Cloud, talk to us today for professional help.