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Businesses in the digital age are investing heavily in customer experiences (CX). This is a great shift as customer experience is now a key factor in sales and marketing. Delivering a strong CX is equated to improved profitability and growth. It also guarantees improved customer loyalty, which makes it imperative to measure return on digital…

Decentralized clinical trials (DCTs) have become a strategic priority for most pharmaceutical organizations. Initially viewed as a nice-to-have pilot, the approach is now the go-to trial method following the impact of the covid19 pandemic. The social distancing requirements occasioned by the coronavirus pandemic forced more than 76% of over 200 global clinical trial sponsors to…

You’ve likely heard it before that ‘happy employees = happy customers.’ However, did you know that the two can propel your business to faster growth? Here’s an explanation of the connection between employee experiences and revenue growth. A recent study by Salesforce in collaboration with Forbes shows that creating satisfying employee and customer experiences can…

As the global shift to a digital-first approach intensifies, customers’ expectations of a connected user experience will only continue to increase. Therefore, it’s imperative to learn how to unify data for connected customer experiences that are future-proof. Even before the covid-19 pandemic began, consumers were clear that they expected businesses to offer a streamlined experience…

Organizations spend thousands of dollars, some even a few million on Salesforce and related services each year because of their strong belief in the CRM. It’s no surprise really as Salesforce directly impacts productivity at every level of the organization and can reduce overhead while boosting profitability, which calls for the need to learn how…

Irrespective of your business operations, whether remote or in office, you have to maintain customer relationships for business longevity. The ravaging coronavirus pandemic has drastically changed dynamics in the workplace. Whereas most people enjoyed working from the town office in the past, a growing number now either work from home or have plans for the…

According to the Digital Transformation Index 2020 report by Dell, eight in ten organizations have a digital transformation plan. The study which interviewed more than 4,000 business leaders globally also shows that 89% of organizations say there’s an even greater need for digital transformation and business to be merged on the back of the coronavirus…

Salesforce is the most popular CRM in the world with millions of users in hundreds of different industries. Each company is distinct and has its own set of processes. As Salesforce Certified Consultants, we realize that an off-the-shelf Salesforce platform must be customized to fit different organizations and provide the intended results. We are well-known…

With each passing day, the contemporary supply chain becomes increasingly complicated. Businesses continue to struggle with maintaining control over their supply chains, yet hidden hazards remain a big challenge to the business. Companies must know how to solve digital media supply chain problems with automation to eliminate inefficiencies hindering success. Despite all of the new…

Salesforce is rated the best CRM in the world, but to realize its full potential, businesses must properly manage it. While each organization is unique, many universal best practices can help businesses in all industries. Salesforce should be a part of any SaaS platform. It’s the only way to make sure your users have access…

The options are endless when choosing the best CRM for growing businesses. Salesforce is still the most preferred with others being Zoho, Keap, Freshworks, SugarCRM etc.

Six years ago (in 2015) Salesforce released a new component-based framework called Lightning, which was designed with non-coding Salesforce users in mind. It includes the Lightning Component Framework as well as several useful features that simply make developing a responsive application for any device a lot easier. In this article, we look at the Salesforce…

In today’s digital world, business is more competitive than ever. The last thing your company needs is complications and downtime due to poorly integrated systems and processes. Salesforce CRM is the best option to have as the backbone of your business to improve your marketing strategies and increase sales. As the providers of the best Salesforce…

Constant innovation and new technology are disrupting the finance industry. The majority of financial consulting firms are rapidly expanding, and the resulting competition is putting pressure on most companies. Some companies are losing customers to competitors, while others are having difficulty attracting new ones. Nowadays business is all about relationships. It’s all about how you…

For over 10 years, Salesforce has been the most popular CRM solution, and for good reasons. If there’s a platform that you can vouch your life to save your business, big or small,… it has to be Salesforce! The platform is regularly updated, has a large ecosystem of deep integrations, and is cloud-based easy access…