Latest Articles & Insights

Are You Using the Salesforce Interaction Studio? Here’s Why You Should

Here’s a scenario to get us started in understanding what the salesforce interaction studio is and its benefits. Imagine this; a customer recently purchased a brand new home theater from your e-store. Indeed, their shipment was just delivered this morning. Within minutes of the shipment arriving, the customer receives an email in their inbox with…

October 17, 2020
No Comments
Marketing automation in manufacturing: How to Leverage Marketing Automation to Fast-Track Manufacturing ROI

The definition of marketing is changing for everyone and so is the understanding of the benefits of marketing automation in manufacturing. For one, most marketing has shifted online in line with changing consumer behaviors. More importantly, the marketing department’s focus is no longer the product on sale but customer experience. Brands that find success in…

October 7, 2020
No Comments
Higher Education Student omnichannel experience: Leveraging Data Integration to Deliver Omni-Channel Student Experience in Higher Ed

Student expectations are evolving, and their demands are changing. Although they still go to college and university to expand their knowledge, their expectations for service, flexibility, and interactivity are entirely different than two decades ago. Forward-thinking organizations should already be thinking about creating Higher Education Student omnichannel experience to better their ratings in this area….

October 1, 2020
No Comments
Data Security and Higher Education Technology: It’s Time Higher Ed Institutions Took Cybersecurity More Seriously

If you haven’t been watching the news lately and likely not in the education sector, you probably would be excused for your lack of information about data security and higher education technology. In recent years, we’ve seen news of ransom attacks across various universities globally. For instance, the University of Calgary was recently held at…

September 29, 2020
No Comments
State of salesforce 2020/2021 Highlights: Highlights from IBM’s State of Salesforce 2020/2021 Report

Every year, IBM compiles an exhaustive report on the state of Salesforce. The State of salesforce 2020 highlights report mainly details what IBM thinks about the present and future of Salesforce, the primary aim being to identify ways organizations can utilize the Salesforce platform to drive business outcomes. 2020 was not different. Based on 107,000+…

September 23, 2020
No Comments
Salesforce Admin Center: The All-New Admin Center Changes the Dynamics for Salesforce Admins

Administrators are some of the busiest people in the Salesforce environment. As an admin, you likely spend the better part of your days helping other users become more proficient and effective with Salesforce. The rest of the working hours are spent bringing Salesforce innovations to life. Unfortunately, the administrator had to do all this work…

September 19, 2020
No Comments
The Role of Feature Flagging in the Next Phase of Healthcare Tech

Hospitals and healthcare, in general, are increasingly reliant on software to achieve desired patient outcomes. From patient diagnosis and medical imaging to therapy and patient self-care to data collection and analysis and even hospital management, SaaS has a huge impact which makes it even more reasonable to look at the Healthcare digital transformation and patient…

September 12, 2020
No Comments
Digital Transformation in Education Industry: How To Accelerate The Digital Journey

The growing penetration of technology in everyday life has created a rising need for adopting digital technologies, which has prompted an interesting trend in digital transformation in education industry. The education environment has changed significantly. Extensive use of digital assets in changing the needs of modern learners and educators. A digital transformation (DX) in the…

September 7, 2020
No Comments
6 Easy Hacks On How To Keep Your Remote Workers Happy and Engaged

The remote work trend is showing no signs of slowing down. Initially, only an option for a privileged few, more and more individuals are choosing to telecommute and joining the remote workers movement, and an increasing number of companies backing those decisions for various reasons. According to Global Workplace Analytics, this mutual desire for remote…

September 1, 2020
No Comments
Industry-Specific CRM: All You Need to Know

As the demand for customer relationship management tools grows, there’s been a rise in CRMs specific to certain industries. These software products are designed with just one industry in mind and therefore incorporate more industry-specific features. As a result, they tend to solve more problems in the targeted industry but introducing industry-specific CRM. It gets…

September 1, 2020
No Comments
Waste in Lean Manufacturing: Where to To Look and How to Reduce It

Taiichi Ohno, the founding father of lean manufacturing, identified three major roadblocks to a company’s work processes – Muda (wasteful activities), Muri (overburden), and Mura (unevenness). As such, any lean process today involves consistent efforts to eliminate waste in lean manufacturing. By cutting out or improving wasteful processes, organizations can reduce lead times and minimize…

August 30, 2020
No Comments
Einstein Voice: What is the New Voice-Activated Service Cloud by Salesforce?

Late last year, Salesforce announced a Voice-Activated Service Cloud designed to allow people to talk to the CRM software, opening many new opportunities for employees to work smarter and connect with clients more productively. Named Einstein Voice, the service is now about one year old and making strides in the industry. This is a recap…

August 29, 2020
No Comments
Winter 21 Sandbox Release Preview: What To Look Out For

Winter is now just a few months away which, for Salesforce admins and developers, means one thing – Salesforce Winter! The winter releases have always provided us with many new features and tools to solve emerging CRM challenges to delight our customers and users. We can only wait to see what the upcoming winter 21…

August 28, 2020
No Comments
7 Data-Driven Reasons to Leave Work Early

You probably didn’t know this, but there’s a national day known as the “Leave Work Early Day.” It’s not a national holiday. So, don’t expect your employer to allow you to leave work early on that day. Nevertheless, it’s something that would get you thinking about the time we leave work and how the late…

August 28, 2020
No Comments
These 5 Salesforce Trails Could Boost Your Salesforce Marketing Cloud ROI

Marketing automation can increase productivity by a massive 34% and boost marketing ROI by up to 23%. Unfortunately, most marketers and brands that use Salesforce aren’t getting maximum returns for their investment. In fact, it’s not just Salesforce. According to a recent Incredo report, 85% of brands using marketing automation tools cannot extract maximum value…

August 24, 2020
No Comments