The admirable thing about Salesforce CRM is that you can be a small-scale business or a global organization; the platform is versatile enough to cater to the operational needs of both sizes. Similarly, this customer relationship management software is suitable for various businesses across different industries, including big names like American Express, Walmart, BMW, Deloitte, US Bank, Spotify, and Amazon. This platform’s users list does not stop here because many more enterprises are using Salesforce CRM and benefitting from its features.
It is no surprise that for the outstanding service and the great product, International Data Corporation (IDC) once again ranked Salesforce at the top. In its Worldwide Semi-Annual Software Tracker Report 2024 for the 11th consecutive year, Salesforce has the #1 CRM software status.
Let’s look into why Salesforce is the best CRM solution.
Basic Attributes | Salesforce | Other CRM | |
1 | Cloud-based with connected data and workflows | ✔️ | ✔️ |
2 | Adaptive platform to the latest technological innovations | ✔️ | ❌ |
3 | Easy customization and integration for personalization according to need | ✔️ | ❌ |
4 | Potential to grow with scaling options | ✔️ | ❌ |
5 | Enhances employee productivity with automation | ✔️ | ✔️ |
6 | Streamlines operation with AI tools build into the platform | ✔️ | ❌ |
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Why is Salesforce CRM the right choice?
In the market, you can find many CRM software solutions. Let’s explore Salesforce as your first choice for a CRM solution.
1. Cloud-based Platform and a Unified Ecosystem
Salesforce CRM is a cloud-based platform that provides you with storage facilities and tons of CRM software functions. You can access the platform from anywhere with an internet connection without the need to maintain big hardware. Additionally, many functions can be performed on the platform.
Some of the available clouds in Salesforce CRM are as follows:
- Sales Cloud: Used to target potential customers and management leads to increase prospects in the pipeline.
- Marketing Cloud: With this cloud, you can create tailored marketing campaigns.
- Service Cloud: Create a satisfactory customer experience by personalizing service at all touch points.
The integrations of applications, third-party apps, and connected workflows create no room for fragmented data in the Salesforce CRM software. The connected workflow and operations create a strong powerhouse that can be accessed from anywhere and from any device with updated information, thus creating a unified platform.
2. Scale as You Grow
Businesses with old legacy systems face many obstacles when it comes to scaling their operations. The data is siloed, systems are not integrated, CRM software is written in an outdated language or does not have the capacity to scale, etc. You can overcome all these challenges with one customer relationship management software. You guessed it right, it’s Salesforce.
Scale your operations according to the growth needs of your organization. Use your resources thoughtfully where they solve a problem and increase value for you. Also, in the back end Salesforce admins are continuously innovating to improve the platform, so sit back and enjoy the latest innovation without the stress of an outdated ecosystem that is difficult to upgrade.
3. Integrate According to Your Need
Salesforce customers feel fortunate to use the CRM solution. They can be small businesses or big enterprises in any industry that are able to create an ecosystem according to their needs.
- AppExchange has a library of tools and plugins to connect to the Salesforce CRM to solve your specific problem. Building an ecosystem that can solve your challenges has become easy in the Salesforce platform.
- Salesforce CRM allows you to bring your data from outside the platform through zero-copy integration. You can bring in data from any source and utilize it.
Concludingly, this makes the platform highly flexible and adaptable to your needs.
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4. Automate and Delegate Tasks with AI
With the launch of Salesforce Einstein in 2017, Salesforce has become now the world’s #1 AI-CRM. It not only provides people with the best product to manage and communicate with their customers but also uses AI to increase productivity. AI can assist in automating repetitive tasks, creating insightful reports, retrieving data, summarising information, communicating with customers in natural language, and much more.
With its various AI tools, CRM software provides for AI’s predictive and generative abilities. You can select from the Einstein bot, Einstein Copilot, or Autonomous AI Agents (Agentforce) that best suits your needs. Next, let AI do the mundane tasks, chat with customers, and do non-important work while your employees focus on the important tasks.
5. Unbeatable Multitenant Architecture
The Salesforce CRM is built on a multitenant architecture where organizations are the tenants sharing the applications with data stored on the cloud. The metadata saves the description of the organization’s application structure, such as user interface, objective, automation, etc., allowing various organizations to use the applications with their respective space. Salesforce has data isolation and protection of privacy to ensure that user information is safe and secure at all times. A benefit of multitenant architecture is the automatic upgrade of software, upgrades for everyone without the need to install a CRM software upgrade. The shared environment for all the users of your organization is found to be cost-effective when scaling as all the resources are shared.
6. Hyper-Personalization Tailored to Your Specification
Imagine the CRM as your room where you set every item according to your need to make the best use of the available space. Each item has a purpose it serves you with, similarly in Salesforce CRM you can customize to your business requirements. Salesforce allows you to integrate common applications, or search AppExchange and create your application in the platform that aligns with your needs. With the endless possibilities utilize tools according to the needs of your business model.
Conclusion
There are a multitude of CRM solutions to empower your business. Salesforce has been a top choice among multinational companies and small businesses while being a leader in the CRM world. This is something to think about. Do you also want to be among the businesses scaling and taking advantage of the latest technology to manage your systems efficiently? It is high time to shift to Salesforce CRM.
