Automation

It’s 2023, and some organizations are already experiencing digital fatigue. That’s an understandable reaction. There’s just too much happening in the digital transformation space. Digital transformation is an ongoing process that continues to shape and revolutionize industries across the globe. As businesses strive to meet the ever-changing demands of consumers and enhance their digital experiences,…

Stay updated with the latest happenings in the Salesforce universe! Here’s a roundup of the top news and announcements from Salesforce in September 2023: Salesforce AppExchange Recognized as a Leader: Salesforce enterprise cloud marketplace for partner apps and experts, AppExchange, has been acknowledged as a Leader in The Forrester Wave™: SaaS Marketplaces, Q4 2023 analyst…

In a recent announcement, Salesforce, renowned for its AI-driven CRM solutions, has been acknowledged as a Leader in Gartner’s 2023 Magic Quadrant™ for Sales Force Automation Platforms. This marks the 17th consecutive year of Salesforce securing this esteemed position. Key Highlights: Salesforce Dominance With its Sales Cloud platform, Salesforce harnesses the power of AI and…

In the rapidly evolving digital landscape, businesses are in a perpetual race to stay ahead. The key is understanding the market and, more importantly, the customer. Enter Salesforce Customer 360 — a tool that promises insights and a comprehensive understanding of your customer base. As businesses grapple with data from myriad sources, Customer 360 Salesforce…

Imagine embarking on a thrilling expedition, exploring uncharted territories, and discovering hidden treasures that hold the key to unlocking the full potential of your business. This is precisely the journey that awaits those who dare to venture into the realm of customer journey analytics. In today’s hyper-connected and fiercely competitive business landscape, understanding the intricate…

The success of Salesforce implementation depends on unanimous adoption by end-users. Unfortunately, rarely will you find everyone on the same page from the onset which leaves many wondering how to bridge the Salesforce adoption gap. If you’re not convinced, consider the Whatfix CRM Survey 2020. In the survey; 40% of respondents said they don’t regularly…

Like any other investment decision, investment in Digital Transformation has also to boil down to the ROI. So, how do you measure the ROI on this business life-changing move? Below, we will explain how to calculate ROI for digital transformation. Return on investment (ROI) is a performance measure used to determine the profitability of an…

Back in the days, there used to exist a debate in regards to Salesforce vs. traditional CRMs, as to which is the best for most businesses. Customer Relationship Management (CRM) is critical in running customer-centered operations of an organization. It serves as a customer center for the business. All customer-oriented activities are carried out here….

It is one thing for an organization to hire the most qualified employees. It is another thing to keep these employees motivated, dedicated, and consistently passionate about their daily work while fulfilling their job descriptions. In come employee engagement trends we are already witnessing today. Businesses need to provide the support required by employees while…

Salesforce’s Customer 360  is a customer relationship management (CRM) platform integrated with all Salesforce solutions to bring your company and customers under one platform from anywhere in the ecosystem.  The new Customer 360 innovations brings together the following departments;  IT Marketing  Sales Commerce  Services With Customer 360, companies can pull together all customer data into…

Every business desires to have a seamless operation of all business activities. This desire has driven many organizations to strive to acquire new and modern, technologically advanced digital solutions. For those with Salesforce already, the headache currently is on how to improve Salesforce CRM performance. The core objective behind developing these digital solutions is to…

Building for Salesforce deployments for scale can overwhelm your team, but not Salesforce experts. Also, if your team deploys using the wrong process, it may cost your business a fortune and hinder you from optimizing your Salesforce implementation.  There are many differences between maintaining an in-house administration team and outsourcing administration services to manage your…

Workplaces are dynamic. The work environment is ever-changing. Organizational cultures have a great effect on the productivity of the employees. A great workplace culture fosters the optimal performance of the employees. As we add more years to our calendars, workplace productivity trends keep arising and changing how we view the workplace and it’s effects on…

The reason why many companies trust Salesforce as their number one choice of CRM is because it brings the powerful functionality of cloud computing and makes it accessible and relevant across all industries. But how do you relate Salesforce and digital transformation? And because the COVID-19 pandemic has brought about the volatility of customer demands,…

Employee engagement has been moving up the corporate agenda list and today, it’s more vital than ever for the survival of organizations and keeping valuable talent in the organization. Because employees are responsible for building your reputation, growing your business and developing customer relationships, having a team that is dedicated and enthusiastic towards their job…