Marketing

What is Salesforce, and Does it Have Any Role in Marketing?

Salesforce, a name synonymous with customer relationship management (CRM), has been a game-changer for businesses worldwide. But its prowess extends beyond CRM. How does Salesforce redefine the marketing landscape? This article delves into “How to Use Salesforce for Marketing,” unveiling its potential to revolutionize your marketing strategies. Understanding Salesforce at its Core Before diving into…

November 7, 2023
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Benefits of Salesforce Marketing Cloud in 2023

In an era dominated by rapid digital evolution, the role of marketing platforms is pivotal in deciding the success trajectory of businesses. Salesforce Marketing Cloud, recognized as a leader in the marketing technology arena, has demonstrated an uncanny ability to adapt, innovate, and refine its offerings in alignment with the ever-evolving consumer behavior. With its…

August 8, 2023
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Embrace Enterprise CRM To Establish A Unified Customer Relationship Management

Imagine you’re running a midsize or large company, and you’re on a mission to conquer the world of customer relationship management. You need a powerful ally by your side, and that’s where Enterprise CRM swoops in to save the day! From nurturing prospects to sealing the deal and following up, Enterprise CRM is the ultimate…

April 29, 2023
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AI Revolution 2023: Unleashing the Marketing Magic of Tomorrow

Can you imagine a world where marketing is powered by artificial intelligence, a world where machines work their marketing magic to captivate audiences and drive sales? Well, hold onto your hats, because the AI revolution is here, and it’s about to turn the marketing landscape upside down! In 2023, we’re witnessing an unprecedented transformation as…

April 12, 2023
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Critical Action Points For Mid-Sized Organizations To Bridge Their Salesforce Adoption Gap

The success of Salesforce implementation depends on unanimous adoption by end-users. Unfortunately, rarely will you find everyone on the same page from the onset which leaves many wondering how to bridge the Salesforce adoption gap. If you’re not convinced, consider the Whatfix CRM Survey 2020. In the survey; 40% of respondents said they don’t regularly…

November 20, 2022
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Top 5 Employee Engagement Trends That Will Dominate Beyond 2022

It is one thing for an organization to hire the most qualified employees. It is another thing to keep these employees motivated, dedicated, and consistently passionate about their daily work while fulfilling their job descriptions. In come employee engagement trends we are already witnessing today. Businesses need to provide the support required by employees while…

July 5, 2022
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6 Key Trends In Workplaces That Will Dominate 2022 And Beyond

Workplaces are dynamic. The work environment is ever-changing. Organizational cultures have a great effect on the productivity of the employees. A great workplace culture fosters the optimal performance of the employees. As we add more years to our calendars, workplace productivity trends keep arising and changing how we view the workplace and it’s effects on…

April 23, 2022
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Build Better Employee Engagements To Retain Vital Talent For Growth

Employee engagement has been moving up the corporate agenda list and today, it’s more vital than ever for the survival of organizations and keeping valuable talent in the organization. Because employees are responsible for building your reputation, growing your business and developing customer relationships, having a team that is dedicated and enthusiastic towards their job…

March 18, 2022
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How to Increase the Adaptation of Financial Services Cloud with Change Management

One of the main ways financial institutions outdo the competition is via customer experience. With technology, customers even have more access to their financial institutions. If you are looking to build customer loyalty and have customers sign up for new or higher-end products, customer experience is the way to   go. Impressive CX experiences cannot be…

February 13, 2021
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5 Ideas On How to Drive Success with Salesforce Optimizer

A day in the life of a Salesforce admin. You need to export your organization’s data and back it up somewhere else (because something could happen, and you could lose it, even if it is in the cloud). You also need to ensure that data quality within the system, for example, duplicate data, does not…

February 3, 2021
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Salesforce upkeep resolutions: 7 Goals Every Salesforce-Reliant Organization Must Consider in 2021

Aligning the Salesforce platform to company goals is the ultimate goal for every Salesforce user. That’s because the platform is worthless if it doesn’t take you closer to your dreams. Unfortunately, the Salesforce platform is also a vast one. No one can claim to have mastered the entire CRM, especially since Salesforce introduces new features…

January 19, 2021
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Salesforce Lessons and Solutions: A Look at Over 1000+ Org Confessions

Salesforce offers anyone with System Admin permissions great power to customize their Salesforce org. The Salesforce platform is so intuitive that anyone, including those without expert knowledge, can customize their pages. Unfortunately, with great power comes great responsibility. Many Salesforce admins attempting to customize their orgs aren’t very responsible and need a few Salesforce lessons…

December 17, 2020
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Covid-19 Vaccine Management: Challenges and Solutions for Success

The Covid-19 pandemic just won’t go away. After over 14 months of havoc, it seems like we’re witnessing the darkest days of the pandemic yet. The number of cases, hospitalizations, and lives lost currently at the highest since the pandemic started, makes it a necessity to examine the Covid-19 Vaccine Management challenges and solutions to…

December 7, 2020
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State of salesforce 2020/2021 Highlights: Highlights from IBM’s State of Salesforce 2020/2021 Report

Every year, IBM compiles an exhaustive report on the state of Salesforce. The State of salesforce 2020 highlights report mainly details what IBM thinks about the present and future of Salesforce, the primary aim being to identify ways organizations can utilize the Salesforce platform to drive business outcomes. 2020 was not different. Based on 107,000+…

September 23, 2020
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6 Easy Hacks On How To Keep Your Remote Workers Happy and Engaged

The remote work trend is showing no signs of slowing down. Initially, only an option for a privileged few, more and more individuals are choosing to telecommute and joining the remote workers movement, and an increasing number of companies backing those decisions for various reasons. According to Global Workplace Analytics, this mutual desire for remote…

September 1, 2020
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