In an era dominated by rapid digital evolution, the role of marketing platforms is pivotal in deciding the success trajectory of businesses. Salesforce Marketing Cloud, recognized as a leader in the marketing technology arena, has demonstrated an uncanny ability to adapt, innovate, and refine its offerings in alignment with the ever-evolving consumer behavior. With its…
Is Salesforce for non-profit organizations? Oh yes! Salesforce is a dynamic CRM that offers unparalleled versatility to non-profit organizations (NPOs). In addition to various other advantages, Salesforce primarily helps non-profit organizations with their daily operations and fund-raising initiatives. The non-profit organizations have to face several challenges, especially in keeping the organizational activities aligned and this…
Student expectations are evolving, and their demands are changing. Although they still go to college and university to expand their knowledge, their expectations for service, flexibility, and interactivity are entirely different than two decades ago. Forward-thinking organizations should already be thinking about creating Higher Education Student omnichannel experience to better their ratings in this area….
Ever heard of CRM-managed services? Whether you started in the days of commercial computing or you are trying to excel in this era of digital transformation, as a business, you must keep ahead of technology trends. It’s that simple. Before you get excited about what you have achieved, examine your life as a leader. It…
Implementing a CRM is one of the surest ways to transform your organization’s operational efficiency and potentially increase your revenues. However, as noted by the Merkle Group, up to 63% of all CRM implementation projects experience issues right from the start, and in most cases, fail. That’s not a great statistic. There are certain issues…
Most developing businesses don’t usually have the resources to hire a whole department with dedicated Salesforce experts. If you are a business or organization in Allentown, PA and you are looking at how to implement Salesforce seamlessly, here’s your guide to choosing the best Salesforce consulting firms in Allentown, PA to help with the process….
Businesses are changing how they manage their customer relationships and experiences. CRMs, too, are evolving daily to equip businesses with more capabilities to advance their operational efficiencies. Today, we take a look at what CRM trends will dominate 2020 and beyond. With the wave of digital transformation gaining tremendous momentum in 2020, CRM vendors like…
Millions of people have already adopted cloud computing, and if you are one of them, you’ll probably need no introduction to cloud technology or to the immense benefits that this revolutionary innovation brings. We could start with the massive facilitation of collaboration among teams and increased efficiency but that’s just but scratching the surface. In…
Salesforce has perfected a service provision specifically for nonprofit organizations both to service nonprofits and to support positive impact in the world today. Salesforce has managed to creatively address the core pain points of nonprofit organizations, which include fundraising, operations, and organizational program management. The impact this has had on service delivery as well as…
Customer Relationship Management (CRM) systems are cloud-based tech software used by organizations to effectively and systematically manage and record/store customer data and interactions. CRMs are desirable both in private and commercial sectors especially for managing customer information as well as identifying sales opportunities. But, for non-profits, there’s always a cloud of doubt somewhere as to…