In this Dreamforce 2024 recap, the most anticipated insights into the new Salesforce innovations are discussed. The three days were jam-packed with sessions, keynote speakers, and exciting announcements. With so much happening, we do not want you to miss out on anything so we have compiled some key highlights.
In this blog, we will be discussing the latest updates in the following:
- Agentforce
- Data Cloud
- Marketing Cloud
- Commerce Cloud
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Dreamforce 2024 Recap: Meet Agentforce
Recapping from Dreamforce 2024, Einstein Copilot has been upgraded to Salesforce Agentforce. These AI agents will be your autonomous support in elevating the employee experience helping them better serve customers. They will be available across all industries supporting various tasks delivery 24/7, initially operating in service, sales, marketing, and eCommerce clouds.
The image below displays the evolution of AI bots over time from predictive analytics to working independently:
Features of Agentforce
The features that make Agentforce a low hallucinogenic AI stand out are:
- Helps to develop and incorporate AI model in the Salesforce platform
- Integrated with Customer 360 to serve and connect various customer touchpoints
- Accesses all the metadata from one place
- Easily scalable to different roles and provides accurate results
- Zero coding makes it easier to customize and build AI according to the needs of the role or task
- The agent acts independently in their role and plans the possible outcomes with its own judgment
- With security model, policy, and guard rails to ensure it is trusted and secure
- The Open Ecosystem allows for the integration of external channels and platforms
The 4 layers of Agentforce in the Salesforce platform are as illustrated below:
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Data Cloud
In Dreamforce 2024, it has been highlighted that the Data Cloud is a central element for innovation and provides a unified platform for new features. Let’s read about them:
- The Data Cloud is the foundation of Agentforce for providing a platform that collects information from all sources. The combination of Data Cloud + Customer 360 + Agentforce will increase productivity with accuracy.
- Data Cloud can process unstructured data consisting of audio and video content with Agentforce giving a deeper insight into information.
- It provides expansion of connectivity with third-party systems and the ability to access unstructured data.
- Enhanced governance and security in the data cloud ensures trusted data and AI utilization. By introducing AI tagging and classification, security policies, encryption keys managed by customers, and private connections for any linkage to external clouds.
Marketing Cloud
The four innovations in the Marketing Cloud are as follows:
- Agentforce for Marketing will be planning, launching, and optimizing marketing campaigns. Also, engage in 1:1 for personalized content for each customer
- Marketing Cloud Advance Edition allows small and medium businesses to make SMS conversational, and use path experiments for optimizing customer journeys. Manage the amount of messages sent to customers with Einstein Engagement Frequency. Additionally, customers can predict their next purchase with the intelligent new feature Einstein Engagement Scoring
- Automates data and analytics with Einstein Marketing Intelligence (EMI) for faster decision-making, access to cross-channel campaign analytics, and utilize real-time insights to improve campaign performance
- Einstein Personalization to enhance customer experience with automatic recommendation of products and content on customer preferences
Commerce Cloud
Dreamforce 2024 highlights some of Commerce Cloud features as follows:
- Improved connections with marketing cloud, service cloud, and revenue cloud for cross-functional tasks. The flow of information simplifies complex tasks as a result of new workflow and connections to enhance customer service
- Increases work efficiency by scaling with Agentforce commerce agent. Enhance the experience with the latest AI using unified data with the assistance of merchant agents, buyer agents, and personal agents.
- Streamlining payment options in Commerce Cloud Checkout with the option to checkout with express payments.
Other Dreamforce 2024 Recap Highlights and Takeaways
The three days of Dreamforce 2024 were jam-packed with keynote speakers, sessions, events, and a lot more. Some of the highlighted topics included:
- Service Agent
- Sales Development Representative Agent
- Sales Coach
- Personal Shopper Agent
- Campaign Agent
- Agentforce Partner Network
- Free AI Training for All
- Data Strategies for Marketing Cloud
- Future Trends of AI
- Building Future in the Platform
- Creating AI, Data, & CRM Solutions Architecture
- New Slack Integration
- Product Demos and Roadmaps
- Success Stories
Conclusion
Dreamforce 2024, is the highlight of the third wave of evolution in the AI world. The launch of Agentforce will change the way businesses use AI. It will enhance the productivity of employees and scale to work on tasks independently across all the integrated apps in the Salesforce platform. The chain effect of Agentforce brought some new features to the marketing cloud, data cloud, and commerce cloud. The remaining majority of the event talks about various innovations that will transform businesses for the better.
