Salesforce, the global leader in CRM, has recently announced the general availability and pricing of its new generative AI features: Service GPT and Sales GPT. These features help sales and service professionals work more efficiently by generating personalized and data-driven responses for customer interactions. In addition, Salesforce has also introduced the Einstein GPT Trust Layer, which ensures that customer data is protected and compliant when using generative AI.
Here’s an in-depth look at what this means for the industry and how it aligns with the vision of Plumlogix to deliver cutting-edge Salesforce solutions.
Salesforce is integrating Einstein GPT’s generative AI features across all its products. This ushers us in a new era of efficiency and personalization. Through the Einstein GPT Trust Layer, organizations are provided with essential data security and compliance safeguards. It also enables them to boost productivity and engage customers in personalized ways without sacrificing trust.
Sales Emails: Sales representatives have the ability to automatically create personalized emails that are contextually aligned with CRM. Whether working within the Sales Cloud or utilizing Gmail and Outlook, a single click is all it takes. This innovation simplifies a vital yet often time-consuming part of the sales process.
Sales Emails will craft personalized and data-driven emails for each customer interaction. This not only enhances the prospecting process but also saves precious time for sales reps. As a result, this allows them to focus on other essential tasks.
The Einstein GPT Trust Layer is introducing a suite of generally available features. In other words, they address some of the most pressing concerns in the world of generative AI:
Sales GPT and Service GPT, key components of Salesforce GPT, are now included in Sales Cloud Einstein and Service Cloud Einstein, respectively, at a rate of $50 per user per month. Each of them comes with a limited number of Einstein GPT credits. As the need for more credits arises, customers have the option to purchase Enterprise Expansion Packs for both Sales and Service teams. Initially, the Salesforce GPT powered capabilities will be exclusively available to customers who have purchased the Unlimited Edition, which includes the Einstein SKU.
“Salesforce’s generative AI features, which take an open ecosystem approach and are powered by real-time, proprietary data, are empowering every organization to tap into the productivity and efficiency benefits of AI while ensuring enterprise-grade trust and data security remain at the center.”
— Clara Shih, CEO of Salesforce AI
At Plumlogix, we are excited about the potential of generative AI to transform CRM and empower businesses to deliver better customer experiences. The integration of Salesforce GPT’s Service GPT and Sales GPT is more than just a technological advancement; it’s a strategic asset that reshapes customer relationship management.
As a Salesforce partner, Plumlogix is uniquely positioned to help you implement and optimize Salesforce GPT for your specific needs and goals. Our team of experts understands the intricacies of these innovative features. In addition, they tailor them to align with your business objectives, ensuring that you leverage the power of generative AI without sacrificing trust or compliance.
Whether boosting customer interactions, streamlining sales with data-driven emails, or securing data with Einstein GPT Trust Layer, Plumlogix guides effectively.
Plumlogix (Minority Owned Salesforce Partner) is a team of Salesforce veterans, who have experience working on complex Salesforce projects. With 7+ years of customer success and 70+ Salesforce certifications, we empower our clients to achieve the highest potential of their Salesforce investment. Plumlogix helps companies achieve their digital transformation goals by streamlining business operations, refining digital experiences, and enhancing the ease of intra-organizational communication. We offer our expertise in various sectors with a primary focus on non-profit, education, and manufacturing industries, State and local government, and Fed.