Nearly every organization, whether B2B or B2C, is quietly praying that 2021 won’t be anything like 2020. Although the Covid-19 pandemic goes on, we all hope that with the vaccines finally here, we’re headed for good times with B2B and B2C Salesforce Commerce cloud toolkit providing the starting point for ROI recovery.
Unfortunately, even after Covid-19 is gone, the pandemic’s impacts will continue to haunt businesses, especially small and medium-sized organizations. For one, consumer finances have been significantly affected. Most people will need time to regain their previous financial status. This means that the recent drop in in-store sales could last a little longer. Additionally, with most e-commerce activities shifting online, both B2Bs and B2Cs will need to adjust significantly to regain their footing.
Other key challenges SMBs will likely struggle with throughout 2021, according to a recent study by Forrester, include;
- The need to expand their online channels to meet the increased demand for digital commerce: Many organizations find that a growing percentage of their sales originate from e-commerce, thus the need to find a platform to handle the increasing volumes.
- Legacy system challenges mean some businesses may need to upgrade or fully transform: Many B2Cs, especially, say they are experiencing downtime issues and site outages. Complaints such as “I can’t handle traffic” are common.
- The desire to update to modern solutions to increase agility: Most business organizations deployed their e-commerce platform when they were in the infancy stage. These businesses could do with increased agility to better respond to market forces.
The B2B and B2C Salesforce Commerce Cloud Addresses Most Traditional Commerce Challenges
Although it’s not the magic wand, Salesforce Commerce Cloud is precisely what B2B and B2C organizations need to jumpstart sales during these challenging times. The following are just a few ways Commerce Cloud can benefit your campaigns;1. Increase revenue with out-of-the-box functionalities
Organizations that use the B2B and B2C Salesforce Commerce Cloud report improved e-commerce revenue performance attributed to the Commerce Cloud’s out-of-the-box functionality, including promotions, campaign management, SEO, and onsite management capabilities. The majority of organizations report a 30% to 50% increase in e-commerce sales, while others have reported 100%+ increases.2. Boost revenue with Einstein Embedded Predictive Intelligence
The Einstein Embedded Predictive Intelligence and Recommendations feature found within the Commerce Cloud can also help businesses generate additional value to intelligence and recommendation capabilities. A few organizations in the Forrester study mentioned earlier say they have made $500,000 to $700,000 in sales thanks to recommendations and intelligence from the Commerce Cloud. The best part is that you don’t need any special skills to operate the intelligence and recommendations feature.3. Guaranteed IT cost savings by merely moving to Commerce Cloud
Organizations moving to the Commerce Cloud generate IT cost savings because they don’t need to purchase or build infrastructure, application hosting, and security solutions. Organizations also don’t need to pay front-end licenses and maintenance for e-commerce platform management. Above all, there are no costs for new features. The majority of those polled report a 35% to 50% reduction in overall solution support, system, and database costs.4. Improve organizational agility to adapt to market forces quickly
The B2B and B2C Salesforce Commerce Cloud’s core functionality toolkit comes with native out-of-the-box functionalities that allow e-commerce managers to roll out promotion and other site enhancements to drive better customer experience and ultimately boost revenue performance. This increased agility can also result in many other trickle-down benefits. For instance, marketers and merchants save time while increasing productivity.
