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Nearly every organization, whether B2B or B2C, is quietly praying that 2021 won’t be anything like 2020. Although the Covid-19 pandemic goes on, we all hope that with the vaccines finally here, we’re headed for good times with B2B and B2C Salesforce Commerce cloud toolkit providing the starting point for ROI recovery.
Unfortunately, even after Covid-19 is gone, the pandemic’s impacts will continue to haunt businesses, especially small and medium-sized organizations. For one, consumer finances have been significantly affected. Most people will need time to regain their previous financial status. This means that the recent drop in in-store sales could last a little longer. Additionally, with most e-commerce activities shifting online, both B2Bs and B2Cs will need to adjust significantly to regain their footing.
Other key challenges SMBs will likely struggle with throughout 2021, according to a recent study by Forrester, include;
Although it’s not the magic wand, Salesforce Commerce Cloud is precisely what B2B and B2C organizations need to jumpstart sales during these challenging times. The following are just a few ways Commerce Cloud can benefit your campaigns;
Organizations that use the B2B and B2C Salesforce Commerce Cloud report improved e-commerce revenue performance attributed to the Commerce Cloud’s out-of-the-box functionality, including promotions, campaign management, SEO, and onsite management capabilities. The majority of organizations report a 30% to 50% increase in e-commerce sales, while others have reported 100%+ increases.
The Einstein Embedded Predictive Intelligence and Recommendations feature found within the Commerce Cloud can also help businesses generate additional value to intelligence and recommendation capabilities. A few organizations in the Forrester study mentioned earlier say they have made $500,000 to $700,000 in sales thanks to recommendations and intelligence from the Commerce Cloud. The best part is that you don’t need any special skills to operate the intelligence and recommendations feature.
Organizations moving to the Commerce Cloud generate IT cost savings because they don’t need to purchase or build infrastructure, application hosting, and security solutions. Organizations also don’t need to pay front-end licenses and maintenance for e-commerce platform management. Above all, there are no costs for new features. The majority of those polled report a 35% to 50% reduction in overall solution support, system, and database costs.
The B2B and B2C Salesforce Commerce Cloud’s core functionality toolkit comes with native out-of-the-box functionalities that allow e-commerce managers to roll out promotion and other site enhancements to drive better customer experience and ultimately boost revenue performance. This increased agility can also result in many other trickle-down benefits. For instance, marketers and merchants save time while increasing productivity.
Organizations find that it’s faster to develop a new e-commerce site with the Salesforce Commerce Cloud than other e-commerce platforms. It’s also easier to build and deploy new features, such as promotions and recommendations. Meanwhile, the reduced time-to-market boosts ROI by improving productivity and guarantees IT savings. Many organizations report a 33% reduction in time-to-market.
Moving to Commerce Cloud increases stability, thus reducing downtime. Competing e-commerce platforms are characterized by site traffic spikes that slow down e-commerce sites or bring the sites down altogether. Some e-store owners report that their sites are down for up to 30 days out of a year, not accounting for site outages experienced when they send bulk emails for promotions. Salesforce Commerce Cloud guarantees reliable uptime for maximum productivity.
As soon as you join the Salesforce Commerce Cloud, you gain access to the resourceful Customer Success Service where you can learn a lot on various subjects related to Salesforce or business in general. For instance, you’ll learn about optimization and international expansion. Typically, you need to hire an expert to educate you on these topics, and the costs can be very high. With Commerce Cloud, you can engage the experts free of charge.
The List is Endless
There are many other benefits of joining the B2B and B2C Salesforce Commerce Cloud; whether you’re a B2B or B2C. In a nutshell, though, it gives you access to multiple valuable features out of the box, an incredible knowledge repository, and endless opportunities for cost-saving.