Student expectations are evolving, and their demands are changing. Although they still go to college and university to expand their knowledge, their expectations for service, flexibility, and interactivity are entirely different than two decades ago. Forward-thinking organizations should already be thinking about creating Higher Education Student omnichannel experience to better their ratings in this area.
Unfortunately, high education institutions have been slow to evolve. Many of the institutions are currently burning the midnight oil to achieve digital transformation. However, in the majority of these institutions, most tasks are still completed manually.
Between large campuses and the many departments, student records are capture manually and recorded on paper for traditional file storage. Even in institutions that now use computers to capture and store records, the data often ends up scattered across multiple databases with different access permissions.
For instance, in one study by the Intelligence Group, a recent graduate recalls that his school’s email and phone conversations were logged in different locations.
This lack of consistency in data capture, storage, and access creates a recipe for chaos, rendering processes such as recruitment, segmentation, and selection very complex.
