The definition of marketing is changing for everyone and so is the understanding of the benefits of marketing automation in manufacturing. For one, most marketing has shifted online in line with changing consumer behaviors. More importantly, the marketing department’s focus is no longer the product on sale but customer experience. Brands that find success in the future will be those that adopt new digital strategies for connecting and engaging with customers before, during, and after the sale.
Marketing automation is currently one of the best solutions to solidify your digital presence while providing outstanding customer experiences. Automation platforms such as the Salesforce Marketing Cloud, Adobe Campaign, and Marketo allow businesses to scale operations and expand to multiple channels while personalizing experiences for maximum ROI.
Marketing automation tools allows you to nurture leads at a good pace until they are ready to buy. You can direct them to resourceful blogs and articles to learn more about your products and services. You can also invite them to webinars to understand more about the topic.
Don’t forget to automate your email campaign too. An email drip campaign that spreads emails over time can help move buyers from awareness to consideration to decision.