importance of crm to nonprofits

The Importance Of A CRM To A NonProfit Organization

Customer Relationship Management (CRM) systems are cloud-based tech software used by organizations to effectively and systematically manage and record/store customer data and interactions. CRMs are desirable both in private and commercial sectors especially for managing customer information as well as identifying sales opportunities. But, for non-profits, there’s always a cloud of doubt somewhere as to…

October 6, 2019
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