Top 6 Salesforce Trends for 2024

Salesforce has been at the forefront of innovation and practicality, delivering top-notch CRM services to its global clientele for more than two decades now. From technological advancements aimed at streamlining business operations to introducing avant-garde solutions to seamlessly manage large volumes of data, Salesforce has continued to exceed the expectations of its customers year after year. 

The year 2023 was full of exciting innovations and technological advancements and 2024 is expected to be even more impactful.

Here are the top Salesforce trends to look out for in 2024.

Looking to grow your business by understanding the best Salesforce practices. Learn about the 7 Best Salesforce Practices for Business Growth. 

Artificial Intelligence (AI) for Improved Customer Service

As per a recent research, the percentage of decision-makers using AI has increased from 20% in 2020 to 45% at present. It clearly highlights the enhanced recognition and acceptance of AI as an integral part of customer service improvement efforts. Salesforce has planned to leverage Artificial Intelligence to optimize customer service experiences in 2024. 

Salesforce will focus on reaching out to more than 50% of decision-makers who are yet to embrace AI. It is globally observed that a large number of businesses still hold reservations about the effectiveness of Artificial Intelligence. To an extent, these reservations about a technology as impactful as AI are understandable. However, it is only a matter of time before the current 45% adoption rate of AI experiences a significant boost in the near future. 

Salesforce has already launched an exclusive service, Service Cloud Unlimited+ for businesses looking to take their customer service to an entirely new level with the help of AI. Here are some ways the Service Cloud Unlimited+ will help business improve their customer service:

• Robust Generative and Predictive AI
• Slack Integration for Enhanced Team Collaboration
• Data Cloud and Tableau Analytics for Unified Data and Channels
• AI-powered Chatbots
• 24/7/365 Support
• Computer Telephony Integration
• Customizable Dashboards for Seamless Tracking
• Improved Knowledge Base
• Workflow Automation
• Self-service Help Center

Cloud Solutions to Be More Scalable

In 2024, Salesforce aims to reach unprecedented levels of scalability for its cloud solutions. This initiative will empower organizations to successfully achieve enhanced efficiency and productivity. The leading CRM will allow businesses to scale up or down their operations to bring about the desired results as per their budget and specific resources.

Increased Sustainability

Salesforce will continue to help businesses reduce their environmental footprint in 2024 to further strengthen its commitment towards prolonged sustainability. Salesforce will continue to reveal features and technologies that will help reduce the carbon footprint and ensure eco-friendly supply chain management.  

Augmented Reality (AR)

Augmented Reality is not a new innovation, however, Salesforce plans to leverage AR to its highest potential in 2024. Salesforce will benefit from the exciting AR functionalities to enable viral product demonstrations, immersive user experiences and redefined customer engagement. 

Businesses adopting the AR in Salesforce will be able to rediscover their potential with regard to customer support and achieve greater levels of satisfaction.  

Enhanced  Emphasis on Data Security

Over the last few years, Salesforce has taken several notable initiatives to improve the security and safety of its cloud solutions. In 2024, the Salesforce community can expect some major advancements in the area of cloud security. The CRM giant will implement the most robust security protocols in 2024 to completely eliminate the risk of critical data breaches. 

Smoother Salesforce App Development

In 2024, Salesforce will make no-code and low-code app development stress-free for businesses. It will mean enhanced ease and flexibility for businesses to build user-friendly apps without requiring massive budgets or sophisticated technical expertise. The scope of quality and innovation will be improved in the upcoming development related updates to make app development less time-consuming and more cost-effective. 

Key Takeaways!

Salesforce is not only a CRM platform but a complete ecosystem that supports its users with state-of-the-art solutions. To the delight of an enthusiastic global clientele, Salesforce is gearing up to unveil an exciting lineup of features and updates in 2024. If 2023 was an action-packed year for Salesforce innovations, 2024 promises to be even more impactful with Salesforce set to prioritize its efforts to enhance data security, reduce carbon footprint and optimize customer service experiences.

With Salesforce set to transform how businesses operate in 2024, it is essential for businesses to evaluate their Salesforce investment. Book your appointment with Plumlogix now for a detailed assessment of your Salesforce potential in 2024.

About Plumlogix

Plumlogix, a Minority-Owned Salesforce Partner, boasts a seasoned team of Salesforce experts with a rich history of handling intricate Salesforce projects. With over seven years dedicated to ensuring customer success and a remarkable 70+ Salesforce certifications, we are committed to maximizing the returns on our clients’ Salesforce investments. At Plumlogix, we aim to drive digital transformation for businesses by optimizing operational processes, elevating digital user experiences, and fostering seamless internal communication. While our expertise spans various domains, we specialize in the non-profit, education, and manufacturing sectors, as well as state and local governments and federal entities.