Digital Transformation

The success of Salesforce implementation depends on unanimous adoption by end-users. Unfortunately, rarely will you find everyone on the same page from the onset which leaves many wondering how to bridge the Salesforce adoption gap. If you’re not convinced, consider the Whatfix CRM Survey 2020. In the survey; 40% of respondents said they don’t regularly…

The utmost goal of any business irrespective of the industry is to serve the customers in a manner that contributes positively to the betterment of their lives. It’s the reason why businesses invest millions of dollars in research just enure their products and services meet the exact needs of their customers. Failing to mind your…

The last few years have seen digital transformation dominate the talk around Industry 4.0 and it has for good reasons. With the COVID era slowly ending, we can not fail to recognize the strides made toward digital transformation by a majority of businesses (most of which will transition into the future). So, what’s the state…

Like any other investment decision, investment in Digital Transformation has also to boil down to the ROI. So, how do you measure the ROI on this business life-changing move? Below, we will explain how to calculate ROI for digital transformation. Return on investment (ROI) is a performance measure used to determine the profitability of an…

Salesforce AppExchange is a Salesforce.com cloud platform marketplace from where users in the ecosystem can download and install native and third-party apps. Most of the apps developed in the platform are for marketing, sales, analytics, and customer service teams. There are currently over 3,400 software solutions on the AppExchange marketplace, a good number of which…

Back in the days, there used to exist a debate in regards to Salesforce vs. traditional CRMs, as to which is the best for most businesses. Customer Relationship Management (CRM) is critical in running customer-centered operations of an organization. It serves as a customer center for the business. All customer-oriented activities are carried out here….

It is one thing for an organization to hire the most qualified employees. It is another thing to keep these employees motivated, dedicated, and consistently passionate about their daily work while fulfilling their job descriptions. In come employee engagement trends we are already witnessing today. Businesses need to provide the support required by employees while…

Salesforce Summer ‘22 release introduces new features and upgrades across the Salesforce ecosystem. The communication is designed to give Salesforce users a heads up on the changes beforehand so they are prepared.  What is the Salesforce Summer ‘22 Release Date?  Salesforce is announcing new Salesforce features and enhancements from across the Customer 360 platform. The…

Salesforce’s Customer 360  is a customer relationship management (CRM) platform integrated with all Salesforce solutions to bring your company and customers under one platform from anywhere in the ecosystem.  The new Customer 360 innovations brings together the following departments;  IT Marketing  Sales Commerce  Services With Customer 360, companies can pull together all customer data into…

Every business desires to have a seamless operation of all business activities. This desire has driven many organizations to strive to acquire new and modern, technologically advanced digital solutions. For those with Salesforce already, the headache currently is on how to improve Salesforce CRM performance. The core objective behind developing these digital solutions is to…

Building for Salesforce deployments for scale can overwhelm your team, but not Salesforce experts. Also, if your team deploys using the wrong process, it may cost your business a fortune and hinder you from optimizing your Salesforce implementation.  There are many differences between maintaining an in-house administration team and outsourcing administration services to manage your…

Workplaces are dynamic. The work environment is ever-changing. Organizational cultures have a great effect on the productivity of the employees. A great workplace culture fosters the optimal performance of the employees. As we add more years to our calendars, workplace productivity trends keep arising and changing how we view the workplace and it’s effects on…

Industry 4.0 has presented a host of trends that are revolutionizing every aspect of doing business- from customer experience to supply chains. In manufacturing, for example, a lot if happening that’s going to permanently reshape our thinking. For businesses in the manufacturing industry, they can only marvel at the trends in manufacturing sales that are…

Salesforce implementations calls for heavy planning and investment thereof. Many organizations struggle with how to optimize Salesforce implementation. These organizations make heavy investments in the implementation phase intending to get tangible returns. However, most have resulted in a minimal return on investment, contrary to the business’s expectations. This is due to license underutilization and data…

The reason why many companies trust Salesforce as their number one choice of CRM is because it brings the powerful functionality of cloud computing and makes it accessible and relevant across all industries. But how do you relate Salesforce and digital transformation? And because the COVID-19 pandemic has brought about the volatility of customer demands,…