In an era dominated by rapid digital evolution, the role of marketing platforms is pivotal in deciding the success trajectory of businesses. Salesforce Marketing Cloud, recognized as a leader in the marketing technology arena, has demonstrated an uncanny ability to adapt, innovate, and refine its offerings in alignment with the ever-evolving consumer behavior. With its…
Marketing automation can increase productivity by a massive 34% and boost marketing ROI by up to 23%. Unfortunately, most marketers and brands that use Salesforce aren’t getting maximum returns for their investment. In fact, it’s not just Salesforce. According to a recent Incredo report, 85% of brands using marketing automation tools cannot extract maximum value…
As you might have realized by now, driving revenue isn’t just about closing more sales. To truly boost your business’ profitability and secure a more stable future for the organization, you need to find ways to minimize expenses and oversight while maximizing productivity and efficiency. Above all, you must keep the big picture in mind…