Back in the days, there used to exist a debate in regards to Salesforce vs. traditional CRMs, as to which is the best for most businesses.
Customer Relationship Management (CRM) is critical in running customer-centered operations of an organization. It serves as a customer center for the business. All customer-oriented activities are carried out here.
This system enables business owners and teams to track, store and manage client data. Through the CRM, you seamlessly ensure customer segmentation, lead monitoring, workflow automation, dashboard visualization, and team collaboration.
Salesforce is the world’s top CRM. Salesforce helps business teams satisfy their clients, therefore, fostering business sustainability. The platform helps organizations with sales and IT support among others.
Salesforce is a revolutionary platform and companies that have adopted Salesforce have seen a 44% in sales productivity. Despite all these benefits, there has been a consistent comparison of Salesforce Vs traditional CRMs.
Salesforce has been designed to smoothen all business operations across the organization. Salesforce has specific features for particular actions. It is highly customizable and user-friendly. You can uniquely manage your customers with the different features embedded in the platform.
Although CRMs have brought about numerous benefits to many organizations, some organizations are still stuck with traditional methods that are less customer-facing, barely scalable, and highly cost-ineffective.
However, there is hope for you! Salesforce has come to make your operations seamless by eliminating most, if not all the hurdles posed by these legacy solutions.
Salesforce has been proven to be dynamic CRM software that is simple to manage and cost-effective in terms of installation and maintenance. It ensures smooth and frictionless collaboration between your teams to help you scale and move your business forward.
Salesforce implementation is your partner in the freedom journey of making a step up from your existing model.
Below are some of the fields in which Salesforce beats traditional CRM in the Salesforce Vs traditional CRMs comparison.
In many cases, employees are always up and down as they go about their tasks. These are no longer the days when an employee would sit behind a desk the entire day. Times have changed, and so has technology.
Hence organizations need to make necessary adjustments to ensure that employees are up to date with tasks as they undertake their roles regardless of their physical location.
The non-scalability aspect of traditional solutions is a threat to this development. Most traditional CRM run on traditional workstations that are less mobile. They are barely extended to mobile platforms.
The whole integration and extension process is most likely to be less inefficient and very costly.
However, the Salesforce platform provides for the integration of work schedules and tasks into mobile devices that are beneficial to both the employer and the employee.
This technological provision ensures easy task management, regardless of the employee’s location, thereby ensuring a more transparent, accountable, convenient, and responsible workflow across all business operations.
Integration on all devices is a key aspect in the consideration of Salesforce Vs traditional CRMs.
Customer acquisition can, at times, be a hectic and tiresome procedure. The amount of resources and time vested in this process informs of the complexity of the process. Effective customer acquisition ought to be a funnel.
There should be a seamless flow from acquisition to onboarding of the customer. Any friction in the course of this procedure can lead to huge setbacks. That is why teams and reps should work in handy.
After teams have generated the new customer leads, the reps should be upbeat in exploiting these opportunities to better the client conversion rates. Salesforce has numerous dedicated tools for particular activities geared toward customer acquisition.
The platform provides lead identification, marketing automation, and sales optimization as opposed to traditional solutions. This makes Salesforce an ultimate choice in Salesforce Vs traditional CRMs.
Salesforce also has other features such as Journey Builder, Social Studio, Mobile Studio, and Email Studio, amongst others, that are meant for data collection, person-to-person interactions, and customer onboarding improvement.
Through effective communications, Salesforce implementation is key to turning prospective customers into long-term and repeat clients.
One of the main problems with traditional CRMs is the lack of workflow customization capabilities. This leads to longer work cycles and increased workforce requirements.
However, Salesforce helps mitigate this hurdle by providing high automation capabilities that will help you customize your workflow as much as possible. This helps you to reduce your work cycles and manpower.
Automation can be done to repetitive and manual tasks, such as content programming, social campaigns, email tasks, and opportunities management.
Furthermore, businesses can use Salesforce to cut down on delays in customer service and decision-making by providing an on-location and cloud apps integration.
Salesforce clearly wins over traditional CRMs.
Analytics is not only fundamental in strategy formulation but is a great determinant in the user’s decision-making process. The on-location analytics have decent features that are very significant.
However, Salesforce has more to offer regarding this. Its ability to recognize patterns, forecast, and visualize analytics results positions it a level higher when it comes to Salesforce Vs traditional CRMs.
Salesforce analytics cloud enables you to have real-time visualization and trends detection and further provides data pattern and forecast recommendations.
The multiple dashboards, graphs, pivot tables, and charts ensure a perfect data view, as opposed to traditional CRMs with limited data view capabilities and poor customization that harm an organization.
For any business to experience the kind of growth they have projected, the elimination of all business hurdles in business processes is important. This is key to not only the attainment of short and long-term goals but also the achievement of the overall vision of the organization.
However, this is barely possible with the traditional solutions; their minimal customization nature exposes organizations to numerous problems.
Inability to fully customize the workflow, fewer automation provisions, and the inefficiencies regarding cloud integration solutions are just some of the roadblocks.
Furthermore, the inefficiency around the integration to mobile application platforms is a huge setback considering the rise and adoption of remote working in recent times. Employees who work remotely should be up to date with their tasks, just like those at the office location.
However, there is no need to panic. Salesforce has taken all these gaps into account, and the development of the platform was dedicated to mitigating all these roadblocks.
Salesforce has been positioned as the go-to CRM solution that is simple to manage, integrate and customize. The unique tools and features for specific functions make Salesforce stand out as the ultimate CRM in the Salesforce Vs traditional CRMs debate.