customer experience gap

Have you, for once, imagined what your customers’ overall perception of your brand or business is? What constitutes a good customer experience for them? Customer experience (CX) is, according to experts, the game-changer in today’s business landscape. It’s what will differentiate one business from another and puts it ahead in the industry. CX constitutes every…

Research conducted recently indicated that 80% of suppliers believe they offer their customers the best services. Only 8% of the customers, however, indicated that their expectations were met by their suppliers. Which begs the questions, how do you ensure you excel in customer experience? This is not just a statistic; it is a big discrepancy…