Top 10 benefits of salesforce CRM and steps to implementing Salesforce for Success

Salesforce CRM has revolutionized the way we store and maintain data. Initially maintaining data meant that you have a person inserting data or information of your customers manually in a word document or excel sheet. In this article, we will look at the benefits of Salesforce CRM as well as explore the steps to implement Salesforce the right way. But first, let us learn what it is and how it works. Also read:

What is a CRM

CRM stands for customer relationship management. Customers are the sole reason why any business exists.  We can all agree that all big and small businesses share this one cardinal rule. CRM is everything you would need to keep track of your customer’s activity and hold the information related to your customer such as names, addresses, interactions, likes, dislikes, jobs, etc. It’s a system where all the data can be stored effectively. The data can be accessed by every concerning department and personnel So that all of them stay on the same page with equal information. All this means is that the entire biodata of your customer is available in one single place.

Salesforce CRM

In today’s digitally driven world, it is getting extremely difficult to acquire new customers and it is even tougher to retain them. We all wish there was some kind of magic wand that we can wave and hope that all our customers are fully satisfied. Salesforce CRM comes close to that. It is a cloud-based CRM that incorporates all the features of a traditional CRM and much more. Salesforce helps organizations to effectively simplify their sales and marketing operations. It is the number one favorite customer relationship management platform in the world. It also offers organizations easy access to web-based software on the internet.

Salesforce CRM features

Now that we’ve discussed what Salesforce CRM is, let’s look at the services it provides. With its wide range of products, companies can choose a salesforce system based on their business requirements. If you want to learn about what can you do with Salesforce below are some of its features

Salesforce marketing cloud

For a product sell to be successful, marketing plays an essential role to generate leads and maintain a record of potential leads. You can send emails, messages, push messages, run a campaign and do a lot more with the marketing cloud and keep track of all that. Salesforce offers a highly automated and customizable email marketing solution. It uses artificial intelligence to identify new market areas and identify the customers who are most likely to come across your products. You can also use pre-built templates to reduce the amount of time you spend on marketing. This way you have more free time to close the deal.

Salesforce sales cloud

This is one of the most important products available on salesforce.com. Sales might seem easy to an outsider but it takes the effort of the salesman to convert a lead into a customer or a product user. Sales cloud takes this responsibility off the shoulders of a sales representative to a great extent. It gives you all the data, information, and latest status of the lead that might be very useful for a sales representative. Some of its features include contact management, lead management, sales forecasting, reports & dashboards, sales performance management

Salesforce service cloud

Now that you have customers and users on board using salesforce facilities, it doesn’t stop there. Salesforce service cloud provides facilities for serving your customers in the best possible way to convert them into potential and permanent customers. This application offers multi-channel support which makes it easier to reach your customers on their preferred channels like phone, email, social media, web chat among others.

Salesforce analytics cloud

Salesforce.com has an analytical cloud which makes it possible for a salesforce user to create a pictorial representation of the available data. This pictorial representation is also called a dashboard. The dashboard is optimized for data visualization and mobile access that enables the organization to have a thorough analysis by looking at the trends and more. The data-driven metrics help you take actions faster which leads to an improved overall sales performance.

Salesforce community cloud

There is a large salesforce community all across the world. Whenever you have any questions related to salesforce you can simply post them in this cloud and someone should respond to your query with a relevant answer.

Salesforce app cloud

This is an ecosystem of in-built apps that can be used across the salesforce platform. On this platform, you should be able to find an app that will build off of Salesforce and offer extra capabilities that take the sales team to the next level. You can also create custom applications on the Salesforce CRM platform

Salesforce health cloud

This is a patient management software primarily made for healthcare providers. The Salesforce health cloud offers an all-around view of your patients by recording critical information that can be accessed from any location and at any time the user wants. This way your patients have a better experience, faster responses and make it easier for your team to automate tasks such as patient registration, follow-ups, etc.