benefits of salesforce custom apps

Salesforce Custom Apps: 7 Reasons Why There’s So Much Talk About Them

  • Shoaib
  • API Integration, CRM, Salesforce, Salesforce Hacks, Technology
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It’s nearly impossible to imagine a world without applications, particularly mobile apps. Due to the Covid-19 pandemic, more people are working from home than ever before, necessitating the employment of super applications that perform all they need them to do, as well as google whatever they need. For businesses, the benefits of Salesforce custom apps come in handy because they save money and provide services and solutions that are more accessible to their customers.

What are salesforce custom apps?

The design of software applications for a specific user or group of users within an organization is known as custom application development.

Unlike more traditional, mass-market software, this custom software is created to suit specific needs inside a company.

A salesforce custom app has a name, description, and an ordered series of tabs, as well as an optional custom logo and landing page.

Salesforce offers conventional programs like sales, call center, marketing, and community management, among others.

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Factors to consider when developing a custom app in salesforce

Effective project management from the beginning is critical to the success of any development venture. Now that you have decided to build an app in Salesforce, there are a few things you should think about before you begin.

Ask yourself whether you intend to build it yourself or outsource every process, including project management. Each app is unique, and approaches evolve, but below is a basic procedure when designing Salesforce products and mobile apps.

Keep an open mind when coming up with ideas

All useful apps started as simple concepts. If you don’t have an app idea yet, consider every situation in terms of challenges and solutions.

You’re halfway to generating your first idea, filling a gap, and becoming an app developer if you can spot a market inefficiency or avoid it.

Keep an open mind when it comes to suggesting alternative ways to achieve the same goal. Business procedures may need to be altered to get the desired outcomes in a custom app.

The next step is to figure out why the problem exists and why no one else has designed an app to fix it. Talk to people who are experiencing the same issue and find out what they want from a solution.

While Salesforce is a strong tool, it is not the right platform for every task. If designing a functional process becomes too difficult, it may be time to use another tool and integrate it with Salesforce.

Consider both the present and the future

When creating a custom app, make sure it turns into a product that people want to use and solve problems with. You must first determine what you want to achieve, who your target audience is, and how the app will scale up.

Before you start building the app, make sure to document its requirements, user experience, product development cycle, and product strategy to create a blueprint.

Consider compatibility with existing apps

Custom apps do not live in a vacuum. Chances are you make could have a downstream impact, especially if you are incorporating standard objects or integrating with other business systems.

It’s critical to assess your present Salesforce configuration and prospective AppExchange solutions during the design phase. Examine any things or programs that you may use to cut down on customization.

If the objects exist, see if they’re related to any Visualforce or Apex scripts, and think about how difficult it would be to replace or update the code. Check to see if there is another app with the same name.

Consider the app’s visibility, security, and searchability.

When creating the data model for your app, data security should be a top priority. Object-level security, field-level security, and record-level security must all be carefully considered if anyone is going to reap the benefits of your Salesforce custom app.

This is especially critical if the program will be used by other users through a community. Members, including community users who can see the master data, have access to the detail records because of master-detail relationships as lookup relationships provide you additional control over the accessibility of linked records.

Before deploying the custom app to production, user-based access should be fully validated.

Include profile-based testing of reports and dashboards because, depending on the field, object, and record-level security, they can display different results to different users.

Even if you don’t plan to include the tab in the app’s navigation, consider adding tabs for objects that need to be searchable. Only custom objects with their tabs should be included in search results.

Prevent data interference.

Salesforce developers and designers have a variety of choices for ensuring data integrity. Workflow field updates, default values, and validation rules can all help to improve the usability of your app and contribute to more actionable and clean data.

To avoid record duplication, use Duplicate and Matching Rules, and be careful when integrating your app with external systems.

Store your app on clouds

In Salesforce app development, your app must be simple to maintain, affordable, versatile, and quick to launch. All of these benefits are available to you when you develop on the Force.com platform, allowing you to become more productive on Service Clouds and Salesforce Sales. You may use Google Cloud to store your apps.

Keep it simple.

When creating an app, it’s easy to get carried away with adding bells and whistles at every opportunity. This takes a lot of effort, and the result will be an app that is difficult to maintain, as well as exceeding your budget and timeline.

Sometimes all that is required to fix a problem is a straightforward solution, and the fewer sideshows the better.

7 Benefits of Salesforce Custom Apps That Should Change How You’ve Imagined These Apps

During implementation, your Salesforce developer will tweak it to fit your requirements. Different apps will be installed and set up to get the most out of Salesforce based on your requirements and operations.

These Apps can be custom produced or purchased on AppExchange, Salesforce’s cloud marketplace. While purchasing a ready-to-use app from

AppExchange may appear to be the more convenient option, there are times when developing a custom Salesforce App is the preferable option.

benefits of Salesforce Custom Apps Quick, easy & secured systems integrations

Salesforce custom apps are hosted in the Salesforce cloud and operate on the same server as the Salesforce Lightning Platform and Sales Cloud.

This implies they have the same level of protection as the rest of the multibillion-dollar platform, making them less vulnerable to configuration errors, vulnerabilities, attacks, flaws, and other security risks.

You get accurate and relevant data

Because of the power of the Salesforce ecosystem, data in a native Salesforce application is always 100 percent correct and up to date.

This means you won’t have to waste time and mental energy remembering to refresh your screen as you create tasks, log calls, and take notes.

You won’t run into databases that are out of sync and feeding inaccurate data and you can rest assured that your reporting will be up-to-date and free of record conflicts or outdated results.

Improved identity management

One of the most underrated benefits of Salesforce custom apps is the creation of a better identity management environment. For each user in your Salesforce instance, Salesforce Identity provides a single, secure identity record. Salesforce Identity can be used by native apps to deliver seamless and secure sign-ins, keep directories in sync, simply and securely communicate data between Salesforce apps, view engagement, install two-factor authentication, and boost overall employee productivity and satisfaction.

Better performance

API calls are used to integrate external applications. That implies the app must make a data request to Salesforce through the API before Salesforce reads it, collects the data from the Lightning Platform database, and sends it back to the external app.

With a customized Salesforce app, the app fetches data directly from the Lightning Platform database, removing the complexity and performance impact associated with the API method’s request/send operations.

Faster implementation of apps

Customized Salesforce apps integrate seamlessly with your company’s Salesforce configuration.

This eliminates the requirement for field mapping, data syncing, API testing, and other tasks associated with externally integrated programs.

In a corporate climate that is only getting quicker as digital transformation proceeds, this speed of implementation allows organizations to get to market faster and gain a first-mover advantage.

Improved uptime as a benefit of salesforce custom apps

External apps that are linked with your Salesforce instance face the risk of experiencing unanticipated downtime regularly.

Downtime, especially unplanned downtime, can cost your company money in terms of lost sales, missed opportunities, and the time and money it takes to detect and fix whatever is broken.

With customized Salesforce apps, your app is up and running as long as the Salesforce server is up and running.

Operational Limits Have Been Reduced

There is a limit to the amount of Salesforce API queries that may be made in 24 hours, depending on which Salesforce edition you have, which has an impact on performance and operations for external applications that rely on API calls for every interaction.

In other words, if the 24-hour API limit is surpassed, an external app will simply stop transacting with Salesforce at some point during the day.

The number of external information requests your CRM system can field is limited by your API call limit.

You consume a call whenever a user asks for another page of CRM data or one of your external solution integrations provides or requests data.

Salesforce now tracks all Lightning Platform calls. Keep in mind that the restrictions apply to all API calls performed in the instance over 24 hours, not just those made by a single user.

Because customized Salesforce apps do not perform API requests, they are not affected by these API operational constraints, so you can rest assured that your business will never be disrupted or cut off.

It’s time to start reaping the benefits of Salesforce custom apps in your organization.

Get to experience the benefits of salesforce custom apps that are developed just for your company, which are highly adaptable, and cost-effective. Consider the complexity of your company processes and the industry details that the apps will reflect, as well as your customization and integration requirements, to make your custom Salesforce apps a viable investment.

And while at it, talk to us if you need help with your Salesforce installation or sign up for one of revolutionary, business success-oriented Salesforce manage services starting at just $1500.

Author: Shoaib
Shoaib Chaudhary is an entrepreneur and influencer with over 13 years of experience in the technology industry. He’s influencing global leaders to exceed company goals while advancing social responsibility. Shoaib is a certified Salesforce Consultant and professional with years on helping businesses achieve their digital transformation goals.