Technology

Growing a small business in Pakistan is a tough challenge. Even without mentioning the devasting effects of the Covid19 pandemic, perennial challenges such as access to capital, founder dependence, and fatigue persist. It’s actually the main reason many small businesses fail. Fortunately, most Pakistani small businesses are slowly waking up to the value of the…

Salesforce comes with many default capabilities to help you get started right away. These default capabilities are typically set to industry best practices and are good enough to see you through the first few steps of Salesforce integration. Unfortunately, any experienced Salesforce professional will tell you that you must customize the platform to address your…

The majority of digital transformations are due to customer expectations, pain points, businesses innovation needs, and growth imperatives related to customer experience, a recent Salesforce research shows. In other words, whenever a business sets out to digitally transform its operations, they’re almost certainly reacting to customer experience needs. As the importance of end-to-end customer experiences…

Businesses in the digital age are investing heavily in customer experiences (CX). This is a great shift as customer experience is now a key factor in sales and marketing. Delivering a strong CX is equated to improved profitability and growth. It also guarantees improved customer loyalty, which makes it imperative to measure return on digital…

Decentralized clinical trials (DCTs) have become a strategic priority for most pharmaceutical organizations. Initially viewed as a nice-to-have pilot, the approach is now the go-to trial method following the impact of the covid19 pandemic. The social distancing requirements occasioned by the coronavirus pandemic forced more than 76% of over 200 global clinical trial sponsors to…

Organizations spend thousands of dollars, some even a few million on Salesforce and related services each year because of their strong belief in the CRM. It’s no surprise really as Salesforce directly impacts productivity at every level of the organization and can reduce overhead while boosting profitability, which calls for the need to learn how…

Salesforce is the most popular CRM in the world with millions of users in hundreds of different industries. Each company is distinct and has its own set of processes. As Salesforce Certified Consultants, we realize that an off-the-shelf Salesforce platform must be customized to fit different organizations and provide the intended results. We are well-known…

Salesforce is rated the best CRM in the world, but to realize its full potential, businesses must properly manage it. While each organization is unique, many universal best practices can help businesses in all industries. Salesforce should be a part of any SaaS platform. It’s the only way to make sure your users have access…

The options are endless when choosing the best CRM for growing businesses. Salesforce is still the most preferred with others being Zoho, Keap, Freshworks, SugarCRM etc.

Six years ago (in 2015) Salesforce released a new component-based framework called Lightning, which was designed with non-coding Salesforce users in mind. It includes the Lightning Component Framework as well as several useful features that simply make developing a responsive application for any device a lot easier. In this article, we look at the Salesforce…

In today’s digital world, business is more competitive than ever. The last thing your company needs is complications and downtime due to poorly integrated systems and processes. Salesforce CRM is the best option to have as the backbone of your business to improve your marketing strategies and increase sales. As the providers of the best Salesforce…

Constant innovation and new technology are disrupting the finance industry. The majority of financial consulting firms are rapidly expanding, and the resulting competition is putting pressure on most companies. Some companies are losing customers to competitors, while others are having difficulty attracting new ones. Nowadays business is all about relationships. It’s all about how you…

For over 10 years, Salesforce has been the most popular CRM solution, and for good reasons. If there’s a platform that you can vouch your life to save your business, big or small,… it has to be Salesforce! The platform is regularly updated, has a large ecosystem of deep integrations, and is cloud-based easy access…

It’s possible you’ve heard of managed services and know a few of the benefits that come with it. In today’s digital world, business is more competitive than ever. The last thing your company needs is complications and downtime due to poorly integrated systems and processes. Salesforce CRM is the best option to have as the backbone…

One of the main ways financial institutions outdo the competition is via customer experience. With technology, customers even have more access to their financial institutions. If you are looking to build customer loyalty and have customers sign up for new or higher-end products, customer experience is the way to   go. Impressive CX experiences cannot be…