Customer Experience

Salesforce’s Customer 360  is a customer relationship management (CRM) platform integrated with all Salesforce solutions to bring your company and customers under one platform from anywhere in the ecosystem.  The new Customer 360 innovations brings together the following departments;  IT Marketing  Sales Commerce  Services With Customer 360, companies can pull together all customer data into…

Every business desires to have a seamless operation of all business activities. This desire has driven many organizations to strive to acquire new and modern, technologically advanced digital solutions. For those with Salesforce already, the headache currently is on how to improve Salesforce CRM performance. The core objective behind developing these digital solutions is to…

Workplaces are dynamic. The work environment is ever-changing. Organizational cultures have a great effect on the productivity of the employees. A great workplace culture fosters the optimal performance of the employees. As we add more years to our calendars, workplace productivity trends keep arising and changing how we view the workplace and it’s effects on…

Employee engagement has been moving up the corporate agenda list and today, it’s more vital than ever for the survival of organizations and keeping valuable talent in the organization. Because employees are responsible for building your reputation, growing your business and developing customer relationships, having a team that is dedicated and enthusiastic towards their job…

The majority of digital transformations are due to customer expectations, pain points, businesses innovation needs, and growth imperatives related to customer experience, a recent Salesforce research shows. In other words, whenever a business sets out to digitally transform its operations, they’re almost certainly reacting to customer experience needs. As the importance of end-to-end customer experiences…

Businesses in the digital age are investing heavily in customer experiences (CX). This is a great shift as customer experience is now a key factor in sales and marketing. Delivering a strong CX is equated to improved profitability and growth. It also guarantees improved customer loyalty, which makes it imperative to measure return on digital…

You’ve likely heard it before that ‘happy employees = happy customers.’ However, did you know that the two can propel your business to faster growth? Here’s an explanation of the connection between employee experiences and revenue growth. A recent study by Salesforce in collaboration with Forbes shows that creating satisfying employee and customer experiences can…

As the global shift to a digital-first approach intensifies, customers’ expectations of a connected user experience will only continue to increase. Therefore, it’s imperative to learn how to unify data for connected customer experiences that are future-proof. Even before the covid-19 pandemic began, consumers were clear that they expected businesses to offer a streamlined experience…

Irrespective of your business operations, whether remote or in office, you have to maintain customer relationships for business longevity. The ravaging coronavirus pandemic has drastically changed dynamics in the workplace. Whereas most people enjoyed working from the town office in the past, a growing number now either work from home or have plans for the…

Salesforce CRM has revolutionized the way we store and maintain data. Initially maintaining data meant that you have a person inserting data or information of your customers manually in a word document or excel sheet. In this article, we will look at the benefits of Salesforce CRM as well as explore the steps to implement…

One of the main ways financial institutions outdo the competition is via customer experience. With technology, customers even have more access to their financial institutions. If you are looking to build customer loyalty and have customers sign up for new or higher-end products, customer experience is the way to   go. Impressive CX experiences cannot be…

The need to have a perfect Customer Experience (CX) score has put enormous demands on companies using salesforce as their CRM tool as customer experience (CX) is becoming more and more important. In many cases, it is the sole differentiator between a business and its competition which is why for those using Salesforce, knowing how…

A day in the life of a Salesforce admin. You need to export your organization’s data and back it up somewhere else (because something could happen, and you could lose it, even if it is in the cloud). You also need to ensure that data quality within the system, for example, duplicate data, does not…

Aligning the Salesforce platform to company goals is the ultimate goal for every Salesforce user. That’s because the platform is worthless if it doesn’t take you closer to your dreams. Unfortunately, the Salesforce platform is also a vast one. No one can claim to have mastered the entire CRM, especially since Salesforce introduces new features…

Salesforce offers anyone with System Admin permissions great power to customize their Salesforce org. The Salesforce platform is so intuitive that anyone, including those without expert knowledge, can customize their pages. Unfortunately, with great power comes great responsibility. Many Salesforce admins attempting to customize their orgs aren’t very responsible and need a few Salesforce lessons…